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Best of the Bot: Identifying the latest trends in digital marketing

Martech

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. Data and personalization: Brands need to create a highly personalized experience for their customers.

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SEO for user activation, retention and community

Search Engine Land

SEO has traditionally been viewed as an acquisition channel, focusing on ranking websites to generate more traffic and leads. This article explores how SEO can strategically influence user activation, retention, and community building to drive long-term growth and customer loyalty.

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Writing people-first content: A process and template

Search Engine Land

As a side note, while Google is at war with low-quality generic content, don’t feel like you can’t use AI tools to help. Just ensure you use these generative AI tools as an SEO assistant rather than create the whole article for you. Because increased traffic can lead to more customer engagement and brand recognition.

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How brand marketing helps improve E-A-T signals: An introduction

Search Engine Land

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. This helps you better ally with your marketing communications colleagues to contribute to improving your website E-A-T. . Why SEOs should care about brand marketing.

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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. Keyword research for the holidays As is always the case with all keyword research , the goal is finding queries, topics and terms with relatively large volume but highly targeted user intent.

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How SEO content helps increase sales

Search Engine Land

Many brands make the mistake of relegating search engine optimization (SEO) to ranking websites and driving targeted traffic. Challenges in connecting SEO efforts to revenue Aligning SEO with revenue generation can be complex, presenting various challenges for brands. Get the daily newsletter search marketers rely on.

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How to manage and optimize local listings for SEO

Search Engine Land

A verified Google Business Profile helps ensure your business will appear in Google Map Pack or Google Local Pack search results. As seen in the example below for [running shoes near me], the map pack consists of top-ranking local listings for a user’s search location, displayed prominently above the first traditional organic result.