Search Engine Land
NOVEMBER 17, 2023
One activation that is seeing growing prominence for brands is user-generated content (UGC). Understanding UGC Before we delve into its impact on SEO, let’s start with the basics and define what user-generated content actually is. It shifts from brands telling the story to your audience speaking collectively.
Search Engine Land
AUGUST 25, 2023
“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. Now, I believe that one of the questions that brands and agencies should continue asking is: “Who is our target audience?” UGC was their second choice.
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Search Engine Land
APRIL 12, 2024
The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its product search results with real-time content from Reddit’s platform. For Techify, this represents both an opportunity and a challenge.
Search Engine Land
APRIL 15, 2024
Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions.
Adobe Experience Cloud Blog
MARCH 9, 2020
The search marketing industry is built to run like a macroeconomy. Search results are resources. . Users are people. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . What do I mean by that? Websites are businesses. .
Martech
JANUARY 23, 2023
Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. And a huge percentage of those users are researching products to buy, deciding whether to buy those products, looking for options from multiple sellers and so on. billion to a truly staggering 8.5
Search Engine Land
FEBRUARY 24, 2023
Danny Sullivan, Google’s Search Liaison said Google’s support of the overall ecosystem (searchers, advertisers and publishers) is important. “We don’t thrive & users don’t thrive unless the ecosystem thrives.” Survey Says: Google Top Brand In UK 2008: Microsoft was second in this survey.
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