Branding Customer Marketing Real Estate 
Martech
MAY 16, 2025
The AI wave hitting digital marketing is filled with slop AI-generated content that doesn’t engage people or search engines. That’s good news for copywriters and brands that understand good content is still king and still based on sound SEO principles “AI is a tool.
Marketing Insider Group
APRIL 10, 2023
And, the companies that focus their investment on content marketing to grow organic inbound traffic, see higher ROI and conversion rates. Not only is content marketing cheaper to execute, it earns compounding results over time, establishes brand authority, and grabs the attention of buyers genuinely interested in what you have to offer.
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Duct Tape Marketing
AUGUST 8, 2014
Patience may be difficult in the midst of a marketing program, but if you lay out a plan and follow it consistently, you build customer confidence in your brand. Photo Credit: Map lay out a plan and follow it consistently, you build customer confidence in your brand. Start anew, but be faithful to the new program.
Hootsuite
AUGUST 19, 2021
Registering your business name (which needs to be unique); check trademark databases if you want the option to trademark your brand in the future. Registering for a tax number (not all freelancers need one, so be sure to research what the criteria are for your situation).
Sprout Social
SEPTEMBER 30, 2022
Social media has given brands and businesses a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. Let’s dive into some of the benefits of social selling so you can take advantage of your own brand.
Duct Tape Marketing
OCTOBER 1, 2019
Transcript of Creating a Brand Name That Sticks written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. You know my brand name is Duct Tape Marketing. What’s the job of a brand name? It’s like real estate.
Litmus
FEBRUARY 24, 2016
About a month ago, a friend and fellow Boston marketer and I got into a discussion about the merits of customer marketing, and more specifically, how email plays a role. upsell email from a brand that she had been using for four years. But how are brands to define relevance? Company name.
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