Remove Branding Remove Digital Marketing Remove Gen Z Remove New Technology
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10 Ways to Market to Gen Z

Power Digital Marketing

Although the oldest Gen Zs are just now graduating college or entering the workforce, the newest generation is already having a major impact on all industries. Born between 1995 and 2009, Generation Z has developed distinct qualities that are making marketers rethink their strategies for the near future.

Gen Z 40
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Tiktok Marketing Trends

Calvyn Lee Blog

Where is marketing headed in 2023? Well, with the onset of new technologies, Instagram’s Reels-first strategy, the Metaverse, a cookie-less world, and many more changes and updates, one of the keywords for this year is “adapt”. Brands that have already jumped into the TikTok ad world will reap the benefits throughout 2023.

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Search Engine Rewind: What We Learned In 2022 and Where SEO Is Going in 2023

Neil Patel

Every year sees new trends and priorities for SEOs, and 2022 was no exception. Google continues to be the gold standard that drives priorities for digital marketing. Over 80 percent of marketers point to video as a significant source of increased traffic and sales. Branding is back at the forefront of search concerns.

SEO 113
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Why we care about mobile marketing: A guide for marketers

Martech

Mobile also offers the possibility of precision location marketing for even better personalization. Mobile marketing covers a wide variety of digital marketing tactics, technology, and strategies that focus on reaching people on their mobile devices (but mostly their smartphones). What is mobile marketing?

Transform 122
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12 Content Marketing Trends to Keep an Eye in 2021

Rock Content

2020 may be known in the future as the year in which digital experiences were consolidated as the main channel for connections between brands and their audiences. Without face-to-face activations and with limited possibilities for physical interactions, all businesses had to look at their Digital Marketing plans with a new perspective.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers.

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The marketer’s guide to customer journey orchestration

Use Insider

Complex omnichannel customer journeys ‘Customer journey’ refers to the path that takes a shopper from: Not knowing a product > Purchasing > Becoming a loyal customer It lays out all touchpoints that your customer may have with your brand before, during, and after the experience of that product. Purchase: “Yay, I just made an order!”