Martech

FEBRUARY 4, 2022

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. NFTs using blockchain technology have caught fire in the last year, inspiring big brands like Taco Bell and Burger King. Processing.Please wait.

Branding 127

Branding Fashion New Technology CRM 127

Adobe Experience Cloud Blog

DECEMBER 13, 2018

It’s important to position your brand where people spend their time, and having your marketing team experiment with creative new channels, such as new social media platforms, is vitally important. Investing in SEO is a great way to generate awareness for your brand. The post Distracted by New Technology?

New Technology 131

New Technology Whitepaper Thought Leadership CRM 131

Unbounce

MARCH 30, 2023

Jeff Taylor is the founder of his own digital marketing agency, Taylor Made Marketing. Think about the little chat bubble embedded on many websites, or the responses you get from brands on social media, by email, or by text. For example, AI isn’t so great at replicating the emotional intelligence of marketers.

Digital Marketing 81

Digital Marketing Marketing Marketers Price 81

Martech

DECEMBER 20, 2021

These inquiries can also help your brand garner the information needed to optimize campaign management and generate use case scenarios. Once brands have a better idea of their current DAM capabilities , Davey recommends they perform a gap analysis, followed by a complete resource audit. Perform a gap analysis and resource audit.

Management 125

Management Branding User-Generated New Technology 125

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. But digital technology is evolving at a rapid pace, and taking everything else with it.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketing Marketers 134

Martech

APRIL 27, 2023

It’s become increasingly clear how powerful automation is in creating truly impactful brand experiences. Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. So, what does this mean for brands looking to bolster their digital presence?

Digital Marketing 115

Digital Marketing New Technology Branding Customer 115

Power Digital Marketing

NOVEMBER 22, 2022

Focusing on incrementality and outcome-based buying (whether through testing or statistical modeling) will become prevalent even for smaller brands. New technologies and workarounds will likely come and go (such as UID2, Google’s new “PAIR” system, or web3 blockchain tracking). Get in touch here. Get in touch here.

Fashion 98

Fashion New Technology Marketing Marketers 98

illumin

FEBRUARY 6, 2024

Two major contributing factors are: customers who’ve opted into SMS messaging are more likely to be interested in communications from that brand the direct nature of texts Text messages, more so than emails, tend to encourage curiosity among recipients. SMS marketing has also proven effective for mobile sales.

Communications 95

Communications Marketing Marketers Social Media Marketing 95

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Understanding this simple yet crucial factor sets apart an effective digital marketing agency. In short, you’ve done nothing at all.

CRM 110

CRM Digital Marketing Customer Acquisition Communications 110

Martech

FEBRUARY 18, 2022

To help address this issue, Thompson and Meghan Flannery of Drift provided some tactics about how to align these two teams and, in turn, meet brand revenue goals. We are now [living] in the ‘revenue era,’ where digital is no longer just a channel — it’s your entire brand experience,” said Thompson. Create shared goals. “We

Transform 128

Transform Marketing Marketers New Technology 128

Search Engine Land

FEBRUARY 15, 2023

February 2023 is just halfway through and it’s already been a red-letter month in SEO following dual announcements from Google and Microsoft regarding their new AI-powered search functionality. Since then, SEOs have fielded plenty of questions from clients trying to understand what the news means for their brands.

SEO 119

SEO New Technology Performance Marketing Digital Marketing 119

Martech

NOVEMBER 7, 2023

What does this have to do with digital marketing? Recently there has been a lot of research on the impact of digital advertising on the climate and it turns out visual advertising has quite a significant impact on CO2 emissions,” said Staraselski. Crimtan, based in London, is a programmatic display lifecycle marketing agency.

Energy 109

Energy Advertising Advertisers Price 109

Martech

FEBRUARY 15, 2023

Like any new technology in its infancy, Web3 is babbling buzzwords—crypto, NFT, blockchain. The challenge for the digital marketer is to appreciate what the baby can do, when it grows up. Trying to understand what a technology can do, as opposed to what it promises to do, requires perception and discernment.

Fashion 125

Fashion New Technology Price Digital Marketing 125

Martech

APRIL 28, 2023

The accidental spread of biases in the AI data could lead to keywords that could harm your brand reputation. Global multinational companies with markets everywhere could have an issue with using AI to optimize for local languages and ensure that all the content aligns culturally, considering slang and other local issues.

Whitepaper 130

Whitepaper Transform User-Generated Marketing 130

Martech

FEBRUARY 7, 2024

His curiosity about music promotion and connecting with other bands led him quickly to the early days of the web and digital experience. Ever since then, he’s helped big brands — Coca-Cola and Adidas among them — build their digital presence and journey orchestration. Q: How did you get into marketing?

Transform 111

Transform New Technology SEO Digital Marketing 111

Sachs Marketing Group

JANUARY 10, 2024

Determining the optimal frequency for a website redesign is more than just a matter of keeping up with the latest design trends – it’s a strategic decision critical for staying competitive in a rapidly evolving digital landscape. A redesign can breathe new life into your website, aligning it with current standards and expectations.

Transform 96

Transform SEO Digital Marketing New Technology 96

Neil Patel

MAY 10, 2021

Here’s what you need to know about its effect on the digital marketing industry. What Is Blockchain Technology? Blockchain technology is a new way to secure your data. Why Should You Use Blockchain in Marketing Data Security? How Could Blockchain Change the Marketing Industry for Data Security?

User-Generated 122

User-Generated New Technology Marketing Marketers 122

Martech

MARCH 9, 2022

It’s a model that can completely automate the process, and it’s what every marketer should be moving toward to improve campaign effectiveness at scale. Get the daily newsletter digital marketers rely on. Watch this webinar presentation at Digital Marketing Depot. Marketing automation: A snapshot.

Marketing Automation Platform 143

Marketing Automation Platform New Technology Digital Marketing Place 143

Digital Marketer

DECEMBER 19, 2022

E-commerce gives small businesses a chance to compete with the marketing reach of much larger businesses. Through smart social media campaigns, SEO optimization, and other digital marketing techniques, small businesses can cut through the noise in competitive markets. Each has its own style of marketing.

Transform 83

Transform eCommerce Retail Entertainment 83

Martech

JANUARY 13, 2022

The way that consumers are engaging with brands is changing, and it’s doing so rapidly.”. The concept of digital transformation has been around for years, but it’s taken a whole new form in the wake of recent societal shifts. More and more brands are turning to automation tools to streamline tasks. Why we care.

Marketing Strategy 144

Marketing Strategy Transform SEO Education 144

Martech

AUGUST 6, 2021

Data collection will be important for not only B2C companies but B2B as well with new digital marketing opportunities expanding across segments. Brand building. When companies invest in brand building they are starting the relationship process without even directly communicating with prospective customers.

Customer Acquisition 143

Customer Acquisition PR Shipping B2C 143

Martech

JULY 5, 2022

Such a technology would be ideal for travel brands, “creating a sense of ‘being there’” when selling a destination vacation, Ron explained. The same technology can also be used for urban planning, product development and remote training. “You Get the daily newsletter digital marketers rely on.

Transform 117

Transform Marketing Marketers User-Generated 117

Martech

JULY 19, 2021

Cannabis consumer software and services company Fyllo has partnered with Comscore to deliver purchase data and digital demographic data so brands can reach the growing cohort of cannabis consumers. Understanding these users through better data empowers marketers across all categories, not just the cannabis market.

Food 117

Food Retail New Technology Digital Marketing 117

Martech

APRIL 7, 2022

This new technology will add to Ogury’s creative studio, allowing marketers to deliver personalized optimized ads. Ogury’s creative builder will enable marketers to create, publish and measure new kinds of ad units on mobile and the web. Get the daily newsletter digital marketers rely on. Why we care.

Advertising 101

Advertising Advertisers New Technology Digital Marketing 101

Internet Marketing Ninjas

AUGUST 4, 2022

To discuss affiliate marketing, Jim Boykin, founder and CEO of Internet Marketing Ninjas , and Ann Smarty, IMN’s analyst, were joined by Truman Hedding, the branding expert with years of digital marketing experience. In its early days affiliate marketing heavily relied on Google rankings.

Affiliate Marketing 85

Affiliate Marketing New Technology Marketing Marketers 85

Calvyn Lee Blog

JANUARY 28, 2023

Where is marketing headed in 2023? Well, with the onset of new technologies, Instagram’s Reels-first strategy, the Metaverse, a cookie-less world, and many more changes and updates, one of the keywords for this year is “adapt”. Brands that have already jumped into the TikTok ad world will reap the benefits throughout 2023.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Martech

APRIL 8, 2022

” Get the daily newsletter digital marketers rely on. A new MOPS framework. I love new terminology and frameworks that help make sense of the world. Therefore, I particularly appreciate leaders that create new ‘phraseology.’ Processing.Please wait. See terms. This is not rational.

Transform 116

Transform New Technology Direct Mail Marketing 116

Pam Didner

JUNE 20, 2022

The benefits are wide-ranging; you can read more over at Shift Paradigm with Justin Gray , but according to him, a huge advantage of creating a COE is that “a marketing COE keeps large, often geographically separated teams on track, on brand, coordinated, and making progress. Sharing is caring. What are your thoughts on COEs?

Transform 96

Transform Marketing Marketers New Technology 96

Martech

MARCH 31, 2023

.” Keeping up with marketing needs With new marketing technologies continually emerging, it’s hard for Paaske and the Boomer Baby team to keep up. “It’s hard unless you have a full-time marketing expert,” she said.

Marketing 108

Marketing Marketers Food Email Marketing 108

Martech

MARCH 31, 2023

.” Keeping up with marketing needs With new marketing technologies continually emerging, it’s hard for Paaske and the Boomer Baby team to keep up. “It’s hard unless you have a full-time marketing expert,” she said.

Marketing 106

Marketing Marketers Food Email Marketing 106

Martech

MAY 12, 2022

Not only is this process helping improve your handle on data, but it also allows marketers to take another look at the technology they’re using. “As As you’re building out your first-party data strategy, evaluate the existing technology and define your requirements before making any new technology investments,” said Ward.

New Technology 100

New Technology Management Digital Marketing Branding 100

Rock Content

APRIL 12, 2024

They’ve changed the game for how brands connect with their audience, offering fun and dynamic ways to share content. Get Social: Use platforms like TikTok and Instagram Reels to show off your brand’s personality to a wider crowd. Marketers need to stay flexible and embrace new technologies and strategies.

Influencer Marketing 88

Influencer Marketing Marketing Marketers SEO 88

Martech

FEBRUARY 13, 2023

Bringing many existing, but cutting-edge technologies together, Web3 is supposed to be “the next big thing”, taking the internet into the 21st century. But like any new technology, Web3 is long on concepts and short on implementation. It beta be good Major brands are giving the technology a test drive.

New Technology 95

New Technology Education Communications Digital Marketing 95

Martech

SEPTEMBER 23, 2021

Marketing leaders know that success today increasingly comes down to agility. Now more than ever, brands must quickly and compellingly engage audiences across a growing number of channels to drive results. These trends mean marketers need to improve both the quality and efficiency of communications to meet demands.

Communications 133

Communications Marketing Marketers Customer Journey 133

Martech

FEBRUARY 2, 2022

Although brands have been leveraging social media to market their products and services for over two decades, there have been major shifts in marketing practices over the past few years. New trends — spurred on by the ongoing pandemic and emerging technologies — are forcing marketers to continuously update their strategies.

Marketing 101

Marketing Marketers Influencer Marketing Communications 101

Martech

JULY 20, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and here’s a tip for you. Fyllo teams up with Comscore to help brands reach cannabis consumers . Read more and download the report here.

PR 110

PR Retail Customer Journey New Technology 110

Martech

OCTOBER 27, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, is innovation on your roadmap? Innovation through marketing technology . Many of these digital wins don’t come easy though. Chris Wood, Editor.

Transform 103

Transform Retail New Technology Communications 103