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Beyond the Press: Marketing Solutions for Printers

DirectMail2.0

This webinar is tailored exclusively for printing companies seeking to elevate their marketing strategies in the competitive print industry! will be our moderator as we bring together a panel of esteemed experts who possess a wealth of experience and expertise in print industry marketing. Brad Kugler, CEO/Co-Founder of DirectMail2.0,

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Community-based marketing requires new leadership mindset

Businesses Grow

I was honored to have my friend Douglas Burdett, host of the glorious Marketing Book Podcast , talk to me about my new book Belonging to the Brand: Why Community is the Last Great Marketing Strategy. What happened this time with Belonging to the Brand ? To get $100 off your ticket, please use the code SCHAEFER100.

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Direct Marketing: What it is and 5 direct message marketing examples

Sprout Social

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing?

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Gum, Glue, Marketing Too: 3 Ways to Make Your Content and Campaigns Stick

Adobe Experience Cloud Blog

Author: Paul Geller One of the biggest challenges that marketers face today is finding a way to rise above the noise. Instead, practice the principles of engagement marketing and explore ways to break through with content and campaigns that truly resonate with them. So how can marketers get in the game? Why is this so effective?

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What Are Customer Touchpoints and Why You Should Care

SMEI

When marketers talk about customer touchpoints, they refer to the times when your brand, product, or service interacts with the customer throughout their journey with you. However, they will also serve you well in maintaining and strengthening your existing customer relationship and building brand loyalty in your core followers.

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What Are Customer Touchpoints and Why You Should Care

SMEI

When marketers talk about customer touchpoints, they refer to the times when your brand, product, or service interacts with the customer throughout their journey with you. However, they will also serve you well in maintaining and strengthening your existing customer relationship and building brand loyalty in your core followers.

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What is Digital Marketing: The Ultimate Online Marketing Guide

Rock Content

But the internet is more than a safe haven for adorable puppy videos and tutorials on how to boil water: it is any company’s marketing dream come true. Companies have swarmed the internet in recent years to take advantage of this, a strategy known as Digital Marketing. This guide will go over: What is Digital Marketing.