Martech

OCTOBER 10, 2023

Recent years have seen events that caused these shifts to happen at an unprecedented rate, dramatically altering how consumers and brands interact. As a result, today’s world has given rise to a new breed of empowered consumers who expect more from the brands they support. Consumer behavior has always been a constantly shifting target.

Customer Journey 112

Customer Journey Shoppers CMO eCommerce 112

Set Up

APRIL 16, 2024

Why is video so appealing to brands? Brands are able to showcase their personality in a way static ads and content can’t get across. Also, video allows brands to be more informal, allowing content to be made cheaper and faster. Direct Marketing/Email/CRM (This was more of a priority compared to other years.

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Hubspot Marketing

APRIL 25, 2019

Before you build an Amazon marketing strategy, you must ensure your Amazon product pages are ready to receive new shoppers. Here’s what we recommend including: Your brand name. Ultimately, your title should match the words shoppers use to discover your product and educate them on your product before they get to your page. ????HubSpot

Marketing Strategy 130

Marketing Strategy Shoppers Affiliate Marketing Price 130

Many Chat

MARCH 28, 2023

Floreat Forum found a way to leverage comments and spark engagement among their community of loyal shoppers without a large ad spend. And all it took was one Manychat feature, and a proven strategy executed by Perth marketing agency, AdSocial. Organic reach and engagement on Facebook is dead… Or so they say.

Shoppers 102

Shoppers Retail Communications Direct Marketing 102

Econsultancy

JANUARY 21, 2022

Growing digital privacy concerns are making it harder for brands to track consumers and gather the quality data they need to personalize their campaigns. Marketers are increasingly turning to a higher-quality type of customer data referred to as zero-party data. What is zero-party data? What is zero party data?

Shoppers 52

Shoppers Customer Acquisition CMO Direct Marketing 52

TechWyse

FEBRUARY 28, 2023

The brand also enlisted influencers and featured cameos from musicians Jack Harlow, Elton John and Missy Elliott. In the case of the Farmer’s Dog, the brand did more than just showcase an emotional, 60-second commercial that topped USA Today’s Super Bowl Ad Meter. Customers want to engage with brands. Definitely not us!

Retail 52

Retail Social Media Marketing Email Marketing User-Generated 52

Hootsuite

NOVEMBER 27, 2019

These ads can help businesses learn more about customers, improve direct marketing campaigns, and more. Here are a few pointers for optimizing Instagram bio links: Keep the link short, and try to use your brand name in it. For some brands, that means using tools that turn feeds into clickable landing pages. Not convinced?

Real Estate 145

Real Estate User-Generated Promotion Shoppers 145