Rock Content

APRIL 15, 2024

Although content marketing is a key part of any successful ongoing marketing strategy, making sure your content really hits the mark is especially important when it comes to SaaS marketing. Examples include, but are not limited to, blog posts, how-to videos, case studies, ebooks, and whitepapers.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. Storytelling is a powerful tool for building brand loyalty.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Neil Patel

NOVEMBER 13, 2020

Using quizzes in your marketing strategy is one of the most underrated marketing moves. At the end, we’ll cover several brands successfully using quizzes in their marketing strategy so you can walk away with a little more insight. Offer incentives like a free eBook or an entry to a free giveaway.

Marketing Strategy 145

Marketing Strategy Marketing Marketers eBook 145

Use Insider

AUGUST 21, 2023

What is peak season marketing? Peak season marketing refers to the strategies used by brands to boost sales. They understand that every marketing strategy worth its salt relies on careful preparation, so it’s important to think strategically and make the necessary adjustments to your website before peak season hits.

Marketing Strategy 52

Marketing Strategy Customer loyalty eBook Retail 52

OnDemand CMO

MARCH 3, 2023

I’ve written many times about how you need to have ‘’a plan’’ when it comes to your content marketing strategy. So I’m going to break down and itemize each step to help you turn your content marketing strategy into a real strategy, and hopefully save you time and money in the process.

Marketing Strategy 86

Marketing Strategy Whitepaper Marketing Marketers 86

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. The benefits of a GTM strategy are numerous. Entering a new market with an existing product.

Marketing Strategy 67

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 67

Digital Marketer

NOVEMBER 17, 2022

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies.

Digital Marketing 87

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 87

Rock Content

AUGUST 25, 2023

If so, you need a great B2B content marketing strategy. Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale. Just follow this how-to guide on building a successful B2B content marketing strategy. Ready to get started?

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Digital Marketer

AUGUST 9, 2023

In this article, I’ll share my top 7 organic marketing strategies. SEO Partnerships Podcast interviews Social media Content marketing CRO Email marketing By the end, you’ll have a headful of ideas to execute for growing your business. Let’s dive into it! SEO Ideas to get started: Build a Blog page on your website.

Marketing Strategy 76

Marketing Strategy Whitepaper Fashion Email Marketing 76

Adobe Experience Cloud Blog

DECEMBER 7, 2009

B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools.

eBook 115

eBook Marketing Strategy Whitepaper PR 115

Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Through blog posts, ebooks, and several other formats, you can deliver the right message to educate the public about your brand and solutions.

Marketing Strategy 121

Marketing Strategy Content Marketing Marketing Marketers 121

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. People will not only learn about the emotional connection consumers have with your brand. They’ll also gain valuable and memorable insights into your business strategies. What Role Can a Case Study Play in Content Marketing? Quick Takeaways.

Marketing Strategy 108

Marketing Strategy Content Marketing eBook Marketing 108

Sachs Marketing Group

AUGUST 12, 2023

Digital marketing strategies for small businesses encompass a range of online marketing techniques and tools to reach and engage a targeted audience. These strategies are vital for small businesses aiming to increase their online visibility, attract new customers, and compete with larger companies.

Digital Marketing 52

Digital Marketing Marketing Strategy Transform Whitepaper 52

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Neil Patel

JUNE 14, 2021

If so, you need to focus your efforts on inbound marketing strategies for your startup. It’s one of the best ways to take market share from bigger companies, and you don’t need a hefty Facebook Ads budget to compete. Inbound Marketing Strategies for Start-Ups. It creates brand recall.

Inbound Marketing 140

Inbound Marketing Marketing Strategy Marketing Marketers 140

Rock Content

MARCH 28, 2023

In today’s highly competitive business landscape, having a strong and well-defined brand is more important than ever. In this environment, a brand is much more than just a logo or a catchy tagline – it’s the sum total of a company’s values, reputation, and overall presence in the marketplace.

Branding 71

Branding Global Marketing Fashion Whitepaper 71

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. The benefits of a GTM strategy are numerous.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator Customer loyalty Marketing 52

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here are several ways to make your social strategy put in an Oscar-winning performance.

Marketing Strategy 122

Marketing Strategy Content Marketing Gen Z Whitepaper 122

SMA Marketing

MARCH 16, 2023

A well-rounded content marketing strategy will help you connect with your ideal buyer, move potential customers through a buyer's journey, and delight your clients to improve retention. However, it's the cornerstone of every digital marketing strategy because of all the different ways you can repurpose a long-form piece of content.

Marketing Strategy 52

Marketing Strategy Content Marketing User-Generated Marketing 52

Marketing Insider Group

MAY 27, 2024

Content marketing is still one of the most popular marketing strategies available, but with the rise of social media and visual forms of content, written content seems to have fallen out of fashion. Builds Brand Visibility A good content strategy can help you build brand visibility.

Inbound Marketing 99

Inbound Marketing User-Generated Social Media Marketing Marketing 99

Marketing Insider Group

DECEMBER 9, 2019

How do you feel about your content marketing strategy? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity. Even if your content is performing well, your content marketing strategy may still need adjustments. Is Your Content Strategy Fully Integrated?

Marketing Strategy 111

Marketing Strategy Content Marketing Marketing Marketers 111

Rock Content

APRIL 20, 2020

Investing in online marketing for small businesses is democratic and brings a lot of benefits. With the right tools, you can create a low-cost strategy that demands only a small team to work, and have a big return in reach and awareness. Content Marketing. Social Media Marketing. Email Marketing. Local Search.

Marketing Strategy 102

Marketing Strategy Social Media Marketing Marketing Marketers 102

Rock Content

SEPTEMBER 4, 2023

It’s a fact, you need to know your audience for your content marketing strategy to be effective. Unlike traditional forms of advertising, such as newspaper or billboard ads, which target a wide audience, content marketing takes a different approach. Jharaphula breaks down internet readers into six distinct groups.

Marketing Strategy 52

Marketing Strategy Content Marketing Whitepaper Law 52

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. 12:44] Regarding brand marketing, how can I invest in that when I really can’t measure it? [18:45]

Marketing Strategy 82

Marketing Strategy B2C CMO Marketing 82

Rock Content

JULY 28, 2020

For brands, such materials are much more effective than traditional approaches to advertising and sales. That’s why this kind of content is gaining more space in marketing strategies. Interactive content is the new strength of Content Marketing. Still, brands could go further. Combine content and experience.

Marketing Strategy 72

Marketing Strategy Content Marketing eBook Whitepaper 72

Adobe Experience Cloud Blog

FEBRUARY 11, 2015

To do this, many are turning to engagement marketing, specifically deployed through content , to help them accelerate the buyer lifecycle and build trust. An engagement marketing strategy focuses on reaching out and communicating with people as individuals, based on who they are, and wherever they are in their journey to purchase.

eBook 129

eBook Thought Leadership Finance Marketing 129

Adobe Experience Cloud Blog

AUGUST 2, 2016

That advantage is crystal-clear when it comes to building a growth-oriented marketing strategy around existing customers. Enterprises should be laser-focused on customer base marketing because: Customer retention is key to market share. Want to learn how else your enterprise can use digital marketing to get an advantage?

eBook 91

eBook Customer Thought Leadership Transform 91

Rock Content

JULY 23, 2020

If you follow the trends tied to the most efficient digital strategies, you’ve heard about Content Marketing. The idea is to produce content in several formats, such as blog posts and ebooks, to raise your company’s authority. About the format, you can use any of them, from ebooks to videos, and even event-covering.

Marketing Strategy 75

Marketing Strategy Whitepaper Content Marketing eBook 75

Use Insider

JULY 8, 2023

Check out our Rethinking WhatsApp ebook for an additional seven use cases to help make your WhatsApp marketing strategy a success. Insider is a must-have tool if WhatsApp is one of your marketing channels. As a channel, WhatsApp provides immense opportunities for marketers to develop relationships with their customers.

Branding 52

Branding Transform eBook Customer Acquisition 52

Hubspot Marketing

OCTOBER 27, 2022

In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Plus, we'll explore some examples of effective content marketing strategies for inspiration. Say your business goals include increasing brand awareness.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Lynton Web

DECEMBER 21, 2021

Much like 2020, 2021 left marketers digging deep into their marketing strategy repertoire to find ways to attract and nurture leads and customers. Here are a few powerful marketing strategies to consider prioritizing in 2022. SMS Marketing. SMS marketing blew up in 2020 into 2021 with the advent of COVID-19.

Inbound Marketing 52

Inbound Marketing Marketing Strategy Marketing Marketers 52

Rock Content

JUNE 27, 2023

However, if promoting a brand on the internet is easy, it also means that there is a lot of competition. Search Engine Optimization (SEO) One of the most powerful ways of bringing constant visibility to your brand isn’t paid. Content Marketing Using content to promote your company is always part of a great SEO strategy.

Marketing Strategy 40

Marketing Strategy User-Generated Marketing Marketers 40

Rock Content

JULY 9, 2020

By qualified, we refer to the authenticity, relevance, and customization of the content your brand publishes in different digital c hannels. To attract and nourish leads, enabling financial return , a marketing strategy must be able to engage them. Why are brands using this strategy? Keep reading! The SEO factor.

Marketing Strategy 75

Marketing Strategy Thought Leadership User-Generated Marketing 75

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. TABLE OF CONTENTS What is SaaS marketing? She writes audience-specific stories to connect brands with their ideal customers. That’s where your marketing comes in ( more on that below ).

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. TABLE OF CONTENTS What is SaaS marketing? She writes audience-specific stories to connect brands with their ideal customers. That’s where your marketing comes in ( more on that below ).

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Use Insider

MAY 2, 2024

Optimized marketing spend because tailored discounts are only sent to high-value segments. Download our ebook: The ultimate digital growth guide for retail and ecommerce marketers for more insights. Discover the full success story in our latest ebook: The ultimate digital growth guide for retail and ecommerce marketers.

Retail 52

Retail eCommerce eBook Customer Acquisition 52

Use Insider

AUGUST 24, 2023

The challenge is that every marketer will be trying to do the same thing, so how do you stand out? The following strategies will help you build Black Friday marketing campaigns that resonate with your customers. If you want more, download our ebook. How MAC Cosmetics improved its ROI by 17.2X What is Architect?

Retail 52

Retail Branding eBook Shoppers 52