Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Millennials (survey respondents ages 24-39). But despite increasing Gen Z social media usage, these digital natives are the least likely to follow brands on social. What Gen Z social media usage means for your brand.

Gen Z 137

Gen Z Millennials User-Generated Entertainment 137

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Neil Patel

FEBRUARY 23, 2021

Millennials taught us new ways of viewing our socio-political world. Most of their parents are Millennials. Generation Alpha Culture and the Future of Marketing. For marketers, this means speaking to an astute audience that may know the ideal product better than we do. Baby boomers brought significant economic influence.

Millennials 128

Millennials Health Education Gen Z 128

Digital Marketer

DECEMBER 19, 2022

With more people using ad-blocking software to shut out unsolicited ads, the future looks bleak for marketers. But content marketing is the silver lining. Traditional marketing relies on outbound systems. This approach subjects consumers to marketing messages they don’t want. Creates Brand Awareness.

Content Marketing 81

Content Marketing Millennials Marketing Marketers 81

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. For instance, check out the Ace Hotel group’s strategy on Instagram.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Content Marketing 63

Content Marketing Thought Leadership eCommerce Marketing 63