Hubspot Marketing

JUNE 29, 2022

One of the main things we've learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play.

Branding 104

Branding Video Marketing Millennials B2C 104

Marketing Insider Group

JUNE 10, 2015

Regardless of demographics, Bulbul pointed out some huge Gen C realities that every marketer today needs to know: The mobile screen is the first screen for Millennials , with 98% of them turning to smart phones first to view online video content. Help – Lastly, you not only want to entertain your audience, but you want to educate and inform.

Millennials 87

Millennials Entertainment Food Education 87

Hubspot Marketing

AUGUST 8, 2022

But it's not just an entertainment hub — it's a powerful marketing tool. Check out this article to see how brands are getting creative on YouTube in 2022, plus this guide on YouTube marketing 101. Like YouTube, Facebook boasts a massive audience spanning multiple age groups, although Millennials take up the largest share.

Video Marketing 116

Video Marketing Branding User-Generated Millennials 116

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. 55% of US gamers said they played more games during the pandemic, with 90% expecting this to continue.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. Your brand doesn’t need a David Ogilvy or Phyllis Robinson to give it a human touch.

Branding 142

Branding Transform Whitepaper User-Generated 142

Girl Power Marketing

JUNE 27, 2022

Even at first glance, TikTok is a no-brainer for marketing, and brands are starting to notice. This alone is a great reason to use TikTok for your brand marketing. In addition, buyers from Gen Z, the Millennial generation, and Gen X prefer authentic content that’s entertaining rather than overt advertisements.

Gen Z 52

Gen Z Branding Millennials User-Generated 52

Girl Power Marketing

JUNE 27, 2022

Even at first glance, TikTok is a no-brainer for marketing, and brands are starting to notice. This alone is a great reason to use TikTok for your brand marketing. Because many consumers, particularly younger ones, tend to be wary of corporations, brands themselves may not garner as many followers as their influencer partners.

Gen Z 52

Gen Z Branding Millennials User-Generated 52

Marketing Insider Group

SEPTEMBER 29, 2020

Some of the best blogs use content ideas only loosely related to their niche to reach a wider audience and be more entertaining. By tuning into trending topics including turmeric lattes and CBD beauty products, the blog turns out entertaining and informative content with a high shareability factor. SPARK by ADP. Four Seasons Magazine.

Content Marketing 144

Content Marketing Branding Pharmaceutical Real Estate 144

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Younger millennials (ages 25-34) consume content across all formats equally.

Gen Z 95

Gen Z User-Generated Millennials Transform 95

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. It creates a relationship between consumers and brands through associations. Millennials and Gen Z.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Branding 100

Branding Millennials Entertainment Transform 100

Martech

FEBRUARY 22, 2023

TikTok has tapped into this trend, allowing marketers and brands to tell their stories and capture consumer attention. Not only does video content humanize a brand, but it also stimulates several senses at once, which is critical for buyers to retain information. are under 30, accounting for the Gen Z audience and younger millennials.

Gen Z 112

Gen Z Millennials User-Generated Marketing 112

Duct Tape Marketing

JANUARY 14, 2016

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. Every generation has had its share of quirks, but millennials require a different touch when marketing to them.

Millennials 49

Millennials Entertainment User-Generated Marketing 49

Hubspot Marketing

JULY 22, 2022

Jump to our Gen Z deep dive >> Millennials Overview (ages 25-35). Social media, internet search, and YouTube ads are also the top ways Millennials discover new products. Facebook, YouTube, and Instagram are the top social media apps among Millennials. Jump to our Millennial deep dive >> Gen X Overview (ages 35-54).

Gen Z 128

Gen Z Millennials Retail User-Generated 128

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Before today’s visually-focused platforms like TikTok and Instagram existed, we eldest Millennials only had web forums with text posts to connect with others around common interests.

Branding 100

Branding Gen Z Affiliate Marketing User-Generated 100

Businesses Grow

APRIL 1, 2024

So if you’re a brand … how do you reach her? Research shows that 37% of consumers trust influencers over brands, with Gen Z and Millennials being twice as likely to do this compared with their Boomer counterparts. Further, 32% of Gen Z rely on social media influencers to help them discover brands and products.

Gen Z 124

Gen Z Marketing Marketers User-Generated 124

Buffer Marketing

APRIL 4, 2024

TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. After all, there's a fine line between being relatable and compromising your brand's integrity. But for B2B companies, the idea of getting playful on social media can be daunting.

Gen Z 84

Gen Z User-Generated Entertainment Millennials 84

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

Branding 145

Branding Fashion Shoppers Food 145

Digital Marketer

SEPTEMBER 6, 2022

Their demographics are primarily youngsters and millennials; GenZers and Millennials still make up the bulk of the TikTok audience. From an easy tutorial, how-tos, simple hacks, and tips are all displayed in an entertaining short video. Click Here. However, some baby boomers are finding a place in the video-making app.

Gen Z 80

Gen Z Millennials Entertainment User-Generated 80

Martech

JUNE 2, 2022

“TikTok is home to a new kind of commerce experience, where community, entertainment and commerce blend, creating unique opportunities to engage with consumers and drive impactful results,” said Melissa Yang, Head of Ecosystem Partnerships at TikTok in a release. How long that will last, who knows?

Gen Z 100

Gen Z Millennials Entertainment Digital Marketing 100

Sprout Social

APRIL 7, 2020

So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. And more people began chiming in.

Branding 114

Branding Transform Gen Z Entertainment 114

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? Within Gen Z, Millennials, and Gen X, social media is the preferred channel for product discovery. 87% say UGC increases their sales, and 92% say it increases brand awareness.

Gen Z 107

Gen Z Inbound Marketing User-Generated Entertainment 107

Hubspot Marketing

NOVEMBER 17, 2020

Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. Your podcast host or hosts lend a human voice to your brand. An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z.

Gen Z 144

Gen Z Millennials Inbound Marketing Entertainment 144

Hubspot Marketing

SEPTEMBER 12, 2023

And while traditional search engines aren’t going anywhere, it’s important for your brand to take note of the new ways consumers are looking for information and how to optimize your content to adapt. It’s imperative for brands to cut through the noise and get noticed by their target audience on social media.

Gen Z 119

Gen Z Product User-Generated Millennials 119

Girl Power Marketing

FEBRUARY 1, 2023

Today, content marketing is one of the best ways to help your brand gain consumer interest by telling your story rather than letting it be told by someone else. Storytelling is a powerful tool for building brand loyalty. When creating content for your brand, look to add value to your buyers and prospects.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. With these tactics, you can identify podcasters with a price-point and audience target that makes sense for your brand. One-third of millennials regularly listen to podcasts. (

Gen Z 114

Gen Z Advertising Advertisers Millennials 114

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. Millennials.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Spiralytics

NOVEMBER 14, 2023

Examples include educational resources, entertainment options, dietary preferences, and lifestyle choices. Marketers must recognize that, although they’re not currently primary consumers, Gen Alpha is laying the groundwork for future brand preferences and loyalties. Their preferences, interests, and needs shape family expenditures.

Gen Z 52

Gen Z Millennials Health Transform 52

Neil Patel

FEBRUARY 23, 2021

Millennials taught us new ways of viewing our socio-political world. Most of their parents are Millennials. Similarly, we can expect Gen Alpha to reject traditional forms of marketing , much like their Millennial parents did not long ago. Brands doing this incorrectly risk losing their rising audience.

Millennials 128

Millennials Health Education Gen Z 128

Hubspot Marketing

DECEMBER 26, 2023

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. Influencers are generally considered to be experienced peers who are knowledgeable, trustworthy, and entertaining. If your brand isn’t already getting social, you’re missing out.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Neil Patel

MARCH 18, 2021

Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. There are about 65 million Generation X, and they outspend millennials by 41 percent and baby boomers by 18 percent. What brands does Generation X like right now? What is Unique About Generation X?

Millennials 127

Millennials User-Generated Shoppers Transform 127

Adobe Experience Cloud Blog

MARCH 26, 2020

Value brands that feel authentic. Even so, many brands succumb to the temptation of buying random data and email lists and sad attempts at one-size-fits-all marketing and hoping for the best. While Gen Z is said to have a shorter attention span than Millennials, it’s important to understand that trait in context. Make it real.

Gen Z 174

Gen Z Entertainment Thought Leadership Millennials 174

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. The brand wanted to use TikTok to drive traffic to their website and increase their reach to a more engaged audience.

Gen Z 113

Gen Z Transform Retail Entertainment 113

illumin

SEPTEMBER 29, 2023

When building out an advertising plan, marketers need to consider which kind of podcast ads will benefit their brand. While it’s important to measure success from a marketer’s perspective( looking at audience size and download numbers) it’s equally important to measure the success of an ad based on how entertaining it is.

Advertising 52

Advertising Advertisers Entertainment Millennials 52

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. While I sadly must point out that my fellow millennials and I are no longer really “younger,” those older than us are also getting in on the video game trend. Tie-ins don’t have to involve other forms of fiction.

Customer 52

Customer Millennials Transform Gen Z 52

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Memes Entertain Your Audience. million followers.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145