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How to Create an Effective Nonprofit Event Marketing Plan

Marketing Insider Group

If you have a nonprofit event coming up, whether small or large, explore the following key steps to create a plan for marketing your event. Review Past Event Marketing Performance To develop a thorough and informed event marketing plan, you first need to understand what you’ve done in the past.

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Digital events platforms: Best of the Bot

Martech

Strategic Goals and KPIs: Craft a comprehensive RFP that reflects your high-level strategic goals and Key Performance Indicators (KPIs). This is a personal preference, but ensure that each vendor receives the same list of capabilities for fair comparison.

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Online Events: How to Stay Organized from Beginning to End

Marketing Insider Group

Doing so will allow your business to gather data that can be used for future event planning, helping you to identify both wins and places of improvement. As part of your event strategy, select metrics you’ll monitor for your event. Create a streamlined registration process.

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Why You Still Need SMS Marketing & How to Get Started [+Data]

Hubspot Marketing

Event Updates: When hosting an in-person or online event, sending event updates can keep your attendees excited, engaged, and in the know before, during, and sometimes even after an event. Take the step forward and begin delivering your impactful messages to engage and connect with your audience.

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6 KPI-Focused Strategies for Organizing Virtual Events

Marketing Insider Group

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success.

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Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

Pam Didner

Here is another challenge about marketing, it takes time to plan, create, promote, and measure. Nothing is instant in marketing land (it’s not like we have a marketing robot or a magic wand), almost everything needs some sort of planning before execution. Here is what I call a two-pager.

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Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

Pam Didner

Here is another challenge about marketing, it takes time to plan, create, promote, and measure. Nothing is instant in marketing land (it’s not like we have a marketing robot or a magic wand), almost everything needs some sort of planning before execution. Here is what I call a two-pager.