Branding Gen Z New Technology Place 
Calvyn Lee Blog
JANUARY 28, 2023
Well, with the onset of new technologies, Instagram’s Reels-first strategy, the Metaverse, a cookie-less world, and many more changes and updates, one of the keywords for this year is “adapt”. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.
Neil Patel
MARCH 22, 2021
Huge volumes of traffic can make it harder for brands to stand out and reach consumers in the most effective way possible. What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with. There’s no need to buy fancy cameras or invest in new technology.
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Martech
AUGUST 16, 2022
As the IAB rolls out new ad standards for gaming , marketers at brands and agencies are preparing for the future of in-game ads. That’s because more consumers than ever identify as gamers (up to three billion globally), and with new technology and gaming experiences, they’re more reachable by brands. Get MarTech!
Neil Patel
JANUARY 18, 2023
While some of the following trends had a greater impact than others, marketers who could adjust quickly and pivot to include new technologies had a leg up on their competitors who did not. For one brand, it might be building a YouTube channel or putting testimonial content on landing pages. User behaviors are changing.
Marketing Insider Group
JULY 21, 2020
Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Generation Z, she shows, will rise in numbers among the nation’s workers. Putting these key trends to work for your business is a strategic place to stars.
Marketing Insider Group
JUNE 14, 2021
Videos that tell your brand story. Brand awareness videos tend to perform well on Facebook, too – especially if they’re entertaining and lighthearted. Instagram can be a brilliant place to advertise and market to higher-earning demographics. Twitter’s also a great place for users to consume social and educational video content.
Martech
MAY 13, 2022
Beacons are physical gadgets tucked in unobtrusive places (e.g, QR codes can be added to digital, video, and print ads to motivate customers to interact with a brand. This is a relatively new technology that’s been gaining traction in the last few years as mobile devices become more widespread.
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