Duct Tape Marketing

JUNE 23, 2022

The Strategy Behind Building A Thriving Online Community For Your Brand written by John Jantsch read more at Duct Tape Marketing. She’s worked with more than 100 brands on various aspects of their community strategy and implementations, including launch, migration, programming, and planning. Marketing Podcast with Jenny Weigle.

Branding 93

Branding B2C Price Education 93

Trade Press Services Newsletter

AUGUST 4, 2022

New technology including cloud applications, customer relationship management (CRM) platforms and data lakes makes it hard to maintain up-to-date personal data records. To become and stay compliant with ADPPA, marketers will need to adopt new technologies that can automate data deletion requests and protect consumers’ covered data.

Law 130

Law Energy New Technology CRM 130

Content Marketing Institute

AUGUST 2, 2018

Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too.

Branding 96

Branding Food Marketing Marketers 96

Calvyn Lee Blog

JANUARY 28, 2023

Well, with the onset of new technologies, Instagram’s Reels-first strategy, the Metaverse, a cookie-less world, and many more changes and updates, one of the keywords for this year is “adapt”. According to the company’s own research, 81% of its users leverage TikTok to find new brands, products, and services.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Martech

DECEMBER 15, 2021

This is particularly difficult for brands seeking to adapt to a digital-first world. “A The introduction of new technologies, coupled with the COVID-19 pandemic, has accelerated digital transformation in the marketplace. Marketing technologies such as customer journey analytics software and CDPs can enhance these efforts.

Transform 127

Transform Education Customer Journey New Technology 127

Search Engine Land

AUGUST 9, 2023

If copyright laws do change, the onus will be on brands and publishers to stop AI from mining their content. If they fail to do so, they run the risk of rivals potentially generating very similar content and not being able to do anything about it, which could cause substantial damage to a campaign in terms of brand and identity.

Law 90

Law New Technology Place Search Marketers 90

Martech

MAY 15, 2024

Define the goals of your marketing and what success looks like Is your primary focus on increasing leads, growing brand awareness or creating customer loyalty? Make sure to understand how any new tools you’re exploring will “talk” to the ones already in place. Here are a few ways to find your “just right.”

Customer loyalty 61

Customer loyalty New Technology Price Product 61

Martech

OCTOBER 26, 2021

“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. Marketing technology innovation also depends on the activation of data throughout the organization.

Transform 127

Transform New Markets Retail New Technology 127

Sprout Social

NOVEMBER 30, 2023

Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies. If not, this is a clear area where your brand can pull ahead.

CRM 101

CRM Whitepaper Marketing Marketers 101

Martech

AUGUST 16, 2022

As the IAB rolls out new ad standards for gaming , marketers at brands and agencies are preparing for the future of in-game ads. That’s because more consumers than ever identify as gamers (up to three billion globally), and with new technology and gaming experiences, they’re more reachable by brands. Get MarTech!

Gen Z 112

Gen Z Millennials Fashion Marketing 112

Search Engine Land

FEBRUARY 15, 2023

February 2023 is just halfway through and it’s already been a red-letter month in SEO following dual announcements from Google and Microsoft regarding their new AI-powered search functionality. Since then, SEOs have fielded plenty of questions from clients trying to understand what the news means for their brands.

SEO 116

SEO New Technology Performance Marketing Digital Marketing 116

Martech

NOVEMBER 27, 2023

Compliance (particularly if you need to remove people from marketing on their request, per something like GDPR or CPRA, or if you’re accidentally sending marketing emails to prospects who don’t yet have a relationship with your brand). You may discover marketing influenced revenue in places you hadn’t expected. Under what conditions?

Direct Mail 107

Direct Mail CRM Marketing Automation Platform Advertising 107

Hubspot Marketing

APRIL 18, 2022

A 404 occurs when a user requests a page on your website that doesn’t exist, thus throwing a 404 error page prompting users to return to the right place. Over the years, websites have found different ways to inform visitors of a 404 error and channel them back to the right place, some simply, some creatively, and some hilariously.

Entertainment 143

Entertainment Place Shipping Branding 143

Duct Tape Marketing

MAY 2, 2024

04:51] How does this affect the perspective of brands that have spent all that money on traditional SEO? [07:03] His clients include global brands such as Citizen Watch, ExxonMobil and bva. So how does that immediately impact brands that have spent years and thousands of dollars of trying to get on page one?

SEO 64

SEO Whitepaper B2C Transform 64

Martech

AUGUST 6, 2021

Data collection will be important for not only B2C companies but B2B as well with new digital marketing opportunities expanding across segments. Brand building. When companies invest in brand building they are starting the relationship process without even directly communicating with prospective customers.

Customer Acquisition 143

Customer Acquisition PR Shipping B2C 143

Martech

JANUARY 13, 2022

The way that consumers are engaging with brands is changing, and it’s doing so rapidly.”. The concept of digital transformation has been around for years, but it’s taken a whole new form in the wake of recent societal shifts. A brand’s website is often the first, and most lasting, impression customers will have of your organization.

Marketing Strategy 144

Marketing Strategy Transform SEO Education 144

Martech

NOVEMBER 18, 2021

The acceleration of digital marketing trends and technologies has many brands reevaluating their strategies. ” Khetan referred to a McKinsey business insights report , which found that 75% of US consumers tried different stores, websites, or brands during the pandemic. Integrate technology and data. The result?

Digital Marketing 134

Digital Marketing Marketing Strategy Transform Digital Trends 134

Search Engine Land

NOVEMBER 6, 2023

Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. It's essential to have these tools in place to monitor website performance and quickly address any issues. However, website migrations come with considerable SEO risks.

SEO 116

SEO Analytics New Technology eCommerce 116

Martech

MARCH 9, 2022

All in all, the manual tasks required by A/B testing can place a heavy burden on marketers. Many of the tech giants have already adopted contextual bandit frameworks, but marketers should note that this technology is still incredibly new. When you run one, you gain valuable insights, and inevitably want to gain more.

Marketing Automation Platform 136

Marketing Automation Platform New Technology Digital Marketing Place 136

OnPassive Marketing

AUGUST 23, 2022

Metro cities are a great place to put billboards because they offer a high concentration of people and businesses. Metro cities are the perfect place to use billboards to reach a broad audience. Here are some key considerations: Location: Billboards should be placed in high-traffic areas where they can reach a large audience.

Advertising 96

Advertising Advertisers Promotion Place 96

Sprout Social

AUGUST 21, 2023

Artificial intelligence (AI) isn’t just a sci-fi phenomenon turned reality—it’s a technological mainstay, developed over decades right underneath our noses. AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years.

Marketing 89

Marketing Marketers User-Generated Education 89

Rock Content

APRIL 12, 2024

They’ve changed the game for how brands connect with their audience, offering fun and dynamic ways to share content. Get Social: Use platforms like TikTok and Instagram Reels to show off your brand’s personality to a wider crowd. Marketers need to stay flexible and embrace new technologies and strategies.

Influencer Marketing 92

Influencer Marketing Marketing Marketers SEO 92

Animalz blog

MAY 2, 2023

SEO is the growth engine that powers many companies, so it’s worth paying particular attention to any new technology that might change the rules of search. Big, recognizable brands with established backlink moats could become even harder to challenge. SEO will require more effort for smaller returns. So What Should I Do?

SEO 145

SEO User-Generated Energy Health 145

Marketing Insider Group

JULY 21, 2020

Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. With US soda brands bringing in over half their revenue from outside the country, other CPG brands have leaped into the fray. Now let’s look at some of the hard data.

Millennials 221

Millennials Whitepaper Transform Gen Z 221

Rock Content

DECEMBER 20, 2023

” Some we loved, marveling at the genius behind reshaping a brand, while others left us unsure if we truly grasped the concept. In this article, I’ll guide you through the key rebrandings of 2023, exploring what drove brands to embrace change. Before rebranding comes branding. We work to create memorable brands.

Transform 52

Transform Pharmaceutical Branding Communications 52

Martech

DECEMBER 8, 2021

Putting an effective email infrastructure in place ensures your customers enjoy seamless delivery and easy transactions. Due to new technologies and expanding markets, email marketers must have fresh content styles that meet them where they are. They do this by appending the brand’s logo to them. “Not

Email Marketing 121

Email Marketing Transform Marketing Marketers 121

Martech

FEBRUARY 2, 2022

Although brands have been leveraging social media to market their products and services for over two decades, there have been major shifts in marketing practices over the past few years. New trends — spurred on by the ongoing pandemic and emerging technologies — are forcing marketers to continuously update their strategies.

Marketing 102

Marketing Marketers Influencer Marketing Communications 102

Sprout Social

NOVEMBER 30, 2021

Product launches no longer take place solely in the physical space, the digital one is just as, if not more, important. When consumers are already learning about products and brands on social media, it makes sense for them to purchase items through the platform. Social commerce brand example: Eagle Creek. AR commerce trends.

eCommerce 143

eCommerce Shoppers Customer Journey Product 143

Martech

SEPTEMBER 3, 2021

In his latest contribution to MarTech, email marketing thought leader Ryan Phelan warns about how easy it is to be distracted by shiny objects — and he doesn’t just mean new technologies; he includes shiny new mindsets too. In fact marketing technology held steady as a percentage of overall budget (an increase of 0.4%

Real Estate 104

Real Estate CMO Analytics New Technology 104

Martech

SEPTEMBER 23, 2021

Now more than ever, brands must quickly and compellingly engage audiences across a growing number of channels to drive results. Dealing with this influx is challenging enough, but with the ongoing impacts of the pandemic, consumers and buyers also expect more quality, personalization, and empathy from brands.

Communications 126

Communications Marketing Marketers Customer Journey 126

Martech

SEPTEMBER 24, 2021

Yet even the most meticulous brands more often than not find errors within their datasets. They aren’t shiny new technologies, but rather dependable stalwarts that marketers can rely upon to help them stand out in a crowded inbox and on the web amidst a deluge of content. Marketers know accurate data is tablestakes.

Marketing Automation Platform 137

Marketing Automation Platform Marketing Marketers New Technology 137

Rock Content

DECEMBER 11, 2020

You want to improve lead generation, drive more sales, increase brand awareness , increase lead quality. This one covers everything from brand publishing to storytelling and SEO. They talk about innovations on the market, the role of technology, stats to prove their points, digital transformation , and more.

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Martech

NOVEMBER 7, 2023

During the last 20 years, with the explosion of internet advertising and various new channels, unfortunately, I don’t think there was a lot of attention to the cost of this. We’re starting to see more and more concern coming from clients and brands. Also, the new technologies can help.

Energy 104

Energy Advertising Advertisers Price 104

Martech

NOVEMBER 2, 2021

How brands can create omnichannel customer experiences. Lead management can be a big issue for brands if they fail to offer a frictionless intake process, a problem that’s widespread. . “Frankly, no matter what the automation is, if you actually have a process that you can document, that’s really the place to start.”

Transform 127

Transform Marketing Automation Platform Marketing Marketers 127

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. It’s being used more and more as a tool for brands to reach customers.

Digital Marketing 144

Digital Marketing Influencer Marketing Marketing Marketers 144

Martech

FEBRUARY 3, 2023

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations. The conference now attracts professionals from the film, music, and interactive industries.

Marketing 84

Marketing Marketers Thought Leadership Advertising 84

Marketing Insider Group

FEBRUARY 12, 2020

Innovative Strategies explores new technologies and digital transformation; Executive Skills equips CIOs with the skill to talk about technology and deliver compelling presentations; and Bold Leadership combines inspiration and organization to create an innovation-driven culture. Gartner CIO Leadership Forum.

Place 22

Place Transform Entertainment Food 22