Search Engine Land

FEBRUARY 9, 2024

For many, especially younger audiences, TikTok is a go-to place to search and discover information. So, while we argue semantics within the SEO community, brands that are not considering TikTok as part of their search strategy risk losing visibility and engagement opportunities. And, please, don’t take my word for it. Dig deeper.

Gen Z 121

Gen Z Transform Millennials SEO 121

Businesses Grow

OCTOBER 3, 2022

I looked it up, and this is an upscale Parisian brand. There are not many other places to advertise other than digital, and rates have been going up as inventory goes down. There are not many other places to advertise other than digital, and rates have been going up as inventory goes down. GenZ media. Apple on the move .

Gen Z 132

Gen Z Marketing Marketers Health 132

Hubspot Marketing

JULY 30, 2023

Making good content isn’t even half the battle for brands today. Brands with an engaged social media community will win audiences. Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Consumers slide into brands’ DMs for customer service.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Hubspot Marketing

APRIL 10, 2023

And is TikTok still just for Gen Z? But, the real story is how it's taken off with Gen Z. Due to BeReal's format , it also might not be the most welcoming channel or community for brands, as people join to see the "real" versions of their friends and aim to use the platform to amplify authenticity and human connection.

Gen Z 138

Gen Z Millennials User-Generated Branding 138

Search Engine Land

FEBRUARY 1, 2023

billion by the end of the year, it’s a great opportunity for brands to get in on some of that revenue. About 70% of Gen-Z age people who play games do so with the intention of just virtually “hanging out,” and not actually playing. If brands think of it as this isolated channel, they’re already behind the curve.

Gen Z 89

Gen Z Advertising Advertisers Branding 89

TechWyse

MARCH 28, 2023

That being said, many interesting updates and campaigns took place, and we’re here to fill you in on all the details so that you don’t get left behind. In their blog, Social Book talks about the significance of International Women’s Day and shares an eye-opening point: women are the main customer group of many brands.

Gen Z 52

Gen Z Finance User-Generated Advertising 52

Hubspot Marketing

JANUARY 29, 2024

Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media. Don't believe me?

Gen Z 104

Gen Z User-Generated Education Food 104

Hubspot Marketing

MARCH 20, 2023

According to our Consumer Trends Survey, the most interesting and memorable content brands can share is funny content, relatable content, and content that reflects brand values. Relatable content 36% of consumers say relatable content is the second most interesting and memorable content brands can share on social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

DECEMBER 11, 2023

Shaking off the dust of the past, we’re here to answer the most crucial question for you and your brand for the future: Which one should you use? Threads users tend to be younger and more educated , though X is growing its Gen Z segment thanks to its new creator features. Advantages of X Wondering how X can benefit your brand?

Gen Z 94

Gen Z Branding Advertising Advertisers 94

Content Marketing Institute

FEBRUARY 11, 2020

The social media app of Gen Z, TikTok is a surprisingly friendly place for B2C marketers. Continue reading → The post The What, Why, and How of TikTok for B2C Brands [Examples] appeared first on Content Marketing Institute. Just look at e.l.f. Cosmetics’ campaign that sparked over 3 million videos on the platform.

B2C 127

B2C Gen Z Branding Place 127

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 90

Gen Z Branding Influencer Marketing Fashion 90

Hubspot Marketing

APRIL 4, 2024

How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Instagram influencer marketing is a social media tactic in which brands collaborate with influencers to feature or review a sponsored product or service with their followers.

Influencer Marketing 98

Influencer Marketing Branding Gen Z Marketing 98

Hubspot Marketing

JULY 22, 2022

While social media, YouTube ads, unboxing videos, and streaming services are less popular when we look at all generations combined, splitting this up by age group paints a very different picture. Gen Z also favors unboxing videos more than any other generation. Retail Is Still Relevant, Especially for Older Generations.

Gen Z 98

Gen Z Product Millennials Retail 98

Hubspot Marketing

DECEMBER 19, 2022

Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete. Unsurprisingly, the same study found that influencers are more trusted as brand spokespeople. Brands seem to be catching on: more than 56% of marketers who invest in influencer marketing work with micro-influencers. What's the reason for this pivot?

Gen Z 117

Gen Z Market Trends Millennials Marketing 117

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 117

Branding Fashion Gen Z B2C 117

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Businesses Grow

SEPTEMBER 25, 2023

It was the perfect stage for brands to shine. A beloved brand entered the stage … Oreo cookies. Oreo transformed an unexpected power outage into a moment of branding genius. It heralded a new era in advertising – an era where brands could no longer afford to rest on traditional campaign timelines. .”

Gen Z 125

Gen Z Transform Marketing Marketers 125

Sprout Social

AUGUST 30, 2022

Gen Z, in particular, is opting to spend time in smaller, private online communities. It’s not a place for organic growth and awareness. Brands on Discord should focus on two things. It’s this deeper sense of community that has brands such StockX, Skittles and Chipotle flocking to the platform.

Gen Z 81

Gen Z Branding CMO Place 81

Businesses Grow

APRIL 17, 2023

While Discord is a mystery for many right now, it’s becoming the de facto meeting place for a generation. The popularity of this secretive Discord channel is an example of a marketing challenge I discussed with Sara Wilson on a recent podcast episode called Why Gen Z is Hiding out in Digital Campfires.

Gen Z 86

Gen Z Social Media Marketing User-Generated Education 86

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z.

Gen Z 52

Gen Z Millennials Health Transform 52

Hubspot Marketing

MAY 8, 2023

Traditional examples of earned media include getting your brand spotlighted by a news publication or rated by a review site. Not only is it free, but the fact that it comes from an independent source adds credibility to your brand. Nowadays, authenticity and relatability go much further, especially with Gen Z and Millennials.

Gen Z 120

Gen Z Millennials Marketing Marketers 120

Neil Patel

MARCH 22, 2021

Huge volumes of traffic can make it harder for brands to stand out and reach consumers in the most effective way possible. What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with. Why Your Brand Should Use Instagram Live Rooms. The problem? Monetizing Content.

Gen Z 133

Gen Z Branding User-Generated Social Media Marketing 133

Hubspot Marketing

NOVEMBER 21, 2022

Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. With growth being the main objective for more content creators, brands should offer mutually beneficial partnerships that help creators meet their goals. We're investing in podcasters right now.

Gen Z 85

Gen Z Millennials Inbound Marketing Entertainment 85

TechWyse

JUNE 26, 2023

In fact, this June, we saw a number of live concerts, food festivals, exhibitions and performances taking place. Meta’s “Performance 5” framework provides data-backed tactics that align with the latest changes that have been taking place. But there are also many other ways to have a fun time without getting drenched.

Gen Z 40

Gen Z User-Generated Promotion Food 40

Buffer Marketing

APRIL 4, 2024

TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. After all, there's a fine line between being relatable and compromising your brand's integrity. But for B2B companies, the idea of getting playful on social media can be daunting.

Gen Z 83

Gen Z User-Generated Entertainment Millennials 83

Sprout Social

SEPTEMBER 3, 2020

Although Twitch is primarily associated with gaming, it’s quickly becoming the go-to place for livestreaming content at large. And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base. How exactly are brands using Twitch? Why does Twitch matter for marketers?

Gen Z 133

Gen Z Branding Millennials Real Estate 133

Sprout Social

JUNE 28, 2021

Recent data tells us 78% of consumers will buy from a brand after a positive experience on social. Someone browsing on social had to navigate to a brand’s website or go to their store, adding another step and more friction in the buyer journey—and increasing the risk of losing that sale. Extend your storefront into social networks.

Gen Z 108

Gen Z Transform Millennials Shipping 108

Sprout Social

AUGUST 16, 2023

But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet. More than ever, financial services brands must take steps to use social media as an essential part of their risk mitigation and brand safety strategy, instead of downplaying its impact or fearing it.

Gen Z 74

Gen Z Branding Health Finance 74

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out?

Social Media Marketing 112

Social Media Marketing Gen Z Health Marketing 112

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed? Keen to get started?

Gen Z 338

Gen Z Price Target Market Customer 338

Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. According to the company’s own research, 81% of its users leverage TikTok to find new brands, products, and services.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. Gen Z is rejecting mainstream media and quickly soaking up niche content – a stark shift from consumer preferences of the past. What Is Brand Storytelling?

Gen Z 134

Gen Z Content Marketing Marketing Marketers 134

Hubspot Marketing

AUGUST 7, 2023

But whether Threads sticks around for five months or fifteen years, it's vital your brand consider the benefits of meeting your prospects where they're at. If you're interested in creating a branded Thread account, you're in luck. How Your Brand Can Excel on Threads [4 Powerful Tips] 1. Let's dive in. Don’t be precious, be fun!

Gen Z 92

Gen Z Thought Leadership User-Generated Advertising 92

Hubspot Marketing

AUGUST 11, 2022

90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. The Role of Social Media in Brand Building.

Branding 120

Branding Gen Z User-Generated Shoppers 120

Hubspot Marketing

DECEMBER 13, 2023

In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge. Women comprise 60% of the audience, but men and Gen Z are fast-growing segments.

Gen Z 89

Gen Z SEO Real Estate Millennials 89

Hubspot Marketing

OCTOBER 11, 2023

Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. We also can’t forget the rise of social media as a marketing platform, giving businesses a new and unique way to build brand awareness, interact with audiences, and inspire sales. It was shut down in 2017 after a decline in its user base. 2014 - Musical.ly

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122