Marketing Insider Group

OCTOBER 5, 2010

I agee that ALL marketing spend should be tied to quanitifiable results that the sales team and executives want to see. I’m not sure NPV is the right metric for all marketing tactics. Sometimes, the CEO wants to “evolve a brand&# and sometimes sales folks want to work under the cover of a massive awareness blitz.

New Markets 75

New Markets Telemarketing Inbound Marketing Customer loyalty 75

Rock Content

OCTOBER 9, 2017

When we talk about optimizing brand presence, it has historically been limited to search engines like Google and Bing. However, consumers search – and discover – on many other platforms, including Amazon, Pinterest, YouTube and Instagram. And that means there are plenty of opportunities for brands and marketers therein.

Inbound Marketing 40

Inbound Marketing User-Generated Acquisition Marketing SEO 40

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Augmented Reality For B2B Marketing in 2011?"

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty B2C 75

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? I hope you’ll join me.

Inbound Marketing 72

Inbound Marketing Customer loyalty Telemarketing Marketing 72

Marketing Insider Group

OCTOBER 28, 2010

Think about the entire lifecycle from new product ideas all the way to customer retention. Another huge mistake I see marketers make in planning is to put it off because “I don’t have my budget&# or “I haven’t been told what our goals are for next year.&# So why shouldn’t your marketing?

Marketing Plan 75

Marketing Plan Telemarketing Inbound Marketing Customer loyalty 75

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? I hope you’ll join me.

Inbound Marketing 67

Inbound Marketing Customer loyalty Telemarketing Marketing 67

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Each B2B customer will be thinking about products in the context of his or her own position.

Telemarketing 75

Telemarketing Customer loyalty Inbound Marketing User-Generated 75

Marketing Insider Group

SEPTEMBER 15, 2010

In the past, I have written about the challenges of Social Media and The Brand , the power of Integrating Social Media and Search and asked Why Do You Tweet? Social Media And Your Personal Brand. So I thought it was best to identify a clear framework for marketers to use to create successful social media strategies.

Whitepaper 76

Whitepaper Telemarketing Customer loyalty Social Media Marketing 76

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Each B2B customer will be thinking about products in the context of his or her own position.

Telemarketing 74

Telemarketing Customer loyalty Inbound Marketing User-Generated 74

Marketing Insider Group

NOVEMBER 9, 2010

Blogs Influence On Buyers When asked “what is your likelihood to purchase a brand, product or service from these information sources?&# 42% reported that blogs influence their purchase behavior. Or from consumer to consumer to relay needed information on products and services. Overall great article.

Marketing Mix 76

Marketing Mix Telemarketing Customer loyalty Inbound Marketing 76

Marketing Insider Group

NOVEMBER 1, 2010

So how do you incorporate social media into the marketing mix? It starts with one very important paradox that I also outlined in The 4 Cs of Social Media : social media is both a revolution in the way consumers interact with brands and yet we can approach it like any marketing channel. Social media?

Marketing Mix 75

Marketing Mix Telemarketing Customer loyalty Social Media Marketing 75

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media Marketing 76

Social Media Marketing B2C Telemarketing Whitepaper 76

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0

Telemarketing 74

Telemarketing Customer loyalty User-Generated Inbound Marketing 74

Marketing Insider Group

AUGUST 24, 2010

While marketers have embraced these chats as a way of connecting with fellow marketers and sharing ideas, companies/brands have been relatively non-existent in these conversations. This may be an untapped opportunity for brands to truly connect and build trust with their audiences.

Telemarketing 69

Telemarketing Marketing Mix B2C Inbound Marketing 69

Marketing Insider Group

JULY 19, 2010

One responder can lead us to several opportunities within the company if the discussion we have is centered around the needs and pains of the company and not only one product or service. The representative needs to have many assets at the ready, as people like to view products or services in various ways.

Telemarketing 76

Telemarketing Inbound Marketing Customer loyalty Whitepaper 76

Marketing Insider Group

OCTOBER 7, 2010

Time Line Close The Time Line close is effective when a product or service will impact a prospect’s project plan, especially if the purchasing decision is a prerequisite to other activities in the project plan. is a great closing tool with a product that has many clear benefits. I am sure it will help many of our agents.

Telemarketing 80

Telemarketing Customer loyalty B2C Inbound Marketing 80

Marketing Insider Group

JULY 13, 2010

They are looking for companies to be transparent and responsive in their interactions, to provide valuable content and even expecting to be asked for product and service improvement ideas. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Whitepaper 78

Whitepaper Telemarketing Customer loyalty Inbound Marketing 78

Marketing Insider Group

DECEMBER 1, 2010

The result of all this was redundancy like B2B marketing has never seen before. Opt-outs increased and our brand image suffered — all because we were spamming our customers. But unfortunately too much of our marketing is done based on gut feel. I think brand marketing in B2B was cut drastically in the recession.

Transform 77

Transform Whitepaper Telemarketing Customer loyalty 77

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Telemarketing 78

Telemarketing Marketing Mix Customer loyalty User-Generated 78

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Telemarketing 78

Telemarketing Marketing Mix Customer loyalty User-Generated 78

Marketing Insider Group

AUGUST 12, 2010

You can’t “sell&# someone unless they are in the market to buy a product or service like yours. Be “in front of&# the prospect when they are ready to buy… …then you will be the one they think of when they are ready to make a purchasing decision for a product or service like yours. So if you: a.

Telemarketing 77

Telemarketing Customer loyalty Marketing Marketers 77

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing Strategy 71

Marketing Strategy Telemarketing Customer loyalty Transform 71

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Marketing 23

Marketing Marketers eCommerce Social Media Marketing 23

Marketing Insider Group

MAY 12, 2010

Marketing needs to be the engine to identify qualified leads for sales. Whatever you do, do not assume that product brochures, customer case studies, or articles written by your boss will resonate. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 75

Telemarketing Customer loyalty Social Media Marketing Inbound Marketing 75

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing Strategy 62

Marketing Strategy Telemarketing Customer loyalty Transform 62

Neil Patel

OCTOBER 23, 2020

They send emails that motivate people to buy products and services while keeping your past and potential customers in the loop. What’s the point of calling themselves an expert if the agency doesn’t possess the necessary business growth and inbound marketing knowledge for a specific niche? Advertising. Tech Savvy-Ness.

Marketing 112

Marketing Marketers Inbound Marketing Advertising 112

Marketing Insider Group

OCTOBER 12, 2010

Simplicity Of Programs These programs are notoriously simple to create as you only need to provide a list of target companies and a product, solution or service you want to sell. The company will not incur any expense until the meeting takes place, and you can be assured that if the meeting is valueless, you will not pay for it.

Telemarketing 76

Telemarketing Customer loyalty Marketing Mix Social Media Marketing 76

Marketing Insider Group

JULY 29, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 29, 2010 8 Subscribe Why Do You Tweet? To me, social media is all about personal branding.

Branding 75

Branding Social Media Marketing Telemarketing Inbound Marketing 75

Hubspot Marketing

AUGUST 9, 2018

According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services. Content Marketer.

PR 123

PR Marketing Marketers Non-Profit 123

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search.

Inbound Marketing 70

Inbound Marketing Telemarketing Transform Customer loyalty 70

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search.

Inbound Marketing 70

Inbound Marketing Telemarketing Transform Customer loyalty 70

Search Engine Land

NOVEMBER 15, 2022

All of these problems affect every single company, brand or person trying to rank anything today. So now, we all have to navigate an ever-growing complex world of whatever AI + search monopolies dream up next. Get the daily newsletter search marketers rely on. Our widgets or products or services. Topical authority.

SEO 93

SEO Inbound Marketing Advertising Advertisers 93

Marketing Insider Group

NOVEMBER 18, 2010

Too many marketers and business executives still question the value of social media (mostly in private). Inbound marketing spend will grab more share of the marketing budget but will stay far from a majority in most B2B companies. The brand is back, baby! While the rest of us catch on to what works.

Inbound Marketing 81

Inbound Marketing Customer loyalty Telemarketing Marketing 81

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Make sure you cover each buying stage.

Telemarketing 76

Telemarketing Inbound Marketing Customer loyalty Whitepaper 76

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

AJ Kohn: Aj is owner of BlindFiveYearold.com , an online marketing firm specializing in search. AJ combines a deep understanding of search marketing with a passion for product strategy and iterative product development, fusing design and user experience with quantitative analysis. Our Experts.

Content Marketing 134

Content Marketing SEO Whitepaper User-Generated 134

Marketing Insider Group

MAY 17, 2010

It also gave me the ability to directly measure analyst, media, blogger, and customer sentiments and comments about our company, our products, and our employees. Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing? The 4 Most Common Mistakes in B2B Content Marketing Why Do You Tweet?

Customer loyalty 72

Customer loyalty Customer Telemarketing Inbound Marketing 72

Marketing Insider Group

MAY 17, 2010

It also gave me the ability to directly measure analyst, media, blogger, and customer sentiments and comments about our company, our products, and our employees. Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing? The 4 Most Common Mistakes in B2B Content Marketing Why Do You Tweet?

Customer loyalty 66

Customer loyalty Customer Telemarketing Inbound Marketing 66