Search Engine Land

MARCH 14, 2024

Google Product Studio launched seasonal themed templates, offering advertisers a convenient solution to instantly generate eye-catching promotional images for various holidays. Patrick’s Day available now, advertisers can effortlessly update their product images for the upcoming holiday on March 17th. Getting started.

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Search Engine Land

APRIL 15, 2024

Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions.

Branding 111

Branding Manufacturing Real Estate PR 111

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. And a huge percentage of those users are researching products to buy, deciding whether to buy those products, looking for options from multiple sellers and so on. billion per day.

Search Marketers 126

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Search Engine Land

SEPTEMBER 20, 2023

The new product offers “a special reach across large-scale properties” to help ensure your ad is served to your target audience. To get started, simply upload your video assets that best represent your brand, decide who you want to show your ads to then choose how often people should see your video ads across multiple devices.

Advertising 128

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Search Engine Land

FEBRUARY 24, 2023

Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. Google Assistant everywhere: more dedicated buttons, expansion on lower-end phones 2019: The company also was adding local search suggestions in Messages.

Search Marketers 129

Search Marketers Neuromarketing SEO Marketing 129

Search Engine Land

OCTOBER 3, 2023

Microsoft Audience Ads has kicked off the fall with a series of new product updates. Get the daily newsletter search marketers rely on. The post 6 Microsoft Audience Ads product updates appeared first on Search Engine Land. Here’s a breakdown of the latest developments in Microsoft Audience Ads: 1.

Product 112

Product Advertising Advertisers Promotion 112

Search Engine Land

OCTOBER 18, 2023

YouTube is rolling out a new feature that enables creators to add timestamps to tagged products in their videos. For example, it is going to enable creators to bulk tag affiliate products in video libraries. ” Get the daily newsletter search marketers rely on. Why we care.

Product 120

Product Advertising Advertisers Search Marketers 120

Search Engine Land

FEBRUARY 6, 2024

Any PPC marketer caught off-guard by this either haven’t paid attention to the signals for several years or haven’t corralled the necessary parties to create a cohesive strategy in response – or both. As an agency marketer, I’ve been in the position to help dozens of brands formulate an approach to life after third-party cookies.

Search Marketers 114

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Search Engine Land

MARCH 14, 2024

LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. Previously, brands could use Thought Leader ads to turn posts from verified employees into promotions. Why we care. How it works.

Branding 110

Branding Thought Leadership Promotion Management 110

Adobe Experience Cloud Blog

MARCH 9, 2020

The search marketing industry is built to run like a macroeconomy. Search results are resources. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . As search marketers, we must assume that users on the internet are also rational. .

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Search Engine Land

JANUARY 24, 2024

PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. To deal with product data at scale, consider implementing product scoring.

Product 99

Product Transform Price Market Trends 99

Search Engine Land

FEBRUARY 1, 2023

Google’s Mobile Moves Tighten Its Grip On Local 2011: Google was starting to leverage its massive local infrastructure across products. Google Rolls Out Shopper App For iPhone 2011: Shopper allowed users to search for products by voice, with the camera, via barcode scan or by text entry. Honeycomb Puts Android 3.0

Search Marketers 128

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Search Engine Land

NOVEMBER 2, 2023

Feed management in PPC , especially within platforms like Google Ads and Microsoft Ads, is crucial for organizing and updating product or service data. With AI tools like ChatGPT and Google’s FeedGen, you can enhance your product or service data to deliver more relevant and accurate information to your audience. Show information.

Product 112

Product Transform Shoppers eBook 112

Search Engine Land

APRIL 1, 2024

If so, chances are you have to optimize massive amounts of product pages using a product information management (PIM) system. Managing and optimizing your ecommerce product data I’ll use some dummy PIM data as an example of my process. For my in-house position, I do this based on the product launch schedule.

eCommerce 89

eCommerce Product SEO Copywriting 89

Search Engine Land

OCTOBER 31, 2023

However, around 7% of all products submitted to Google Shopping were disapproved due to critical errors. Invalid GTIN errors affect almost half of all merchants (48.43%) and over 4% of submitted products. Once you know the problem, make the required changes to your product feed or website. What DataFeedWatch is saying.

Product 114

Product eCommerce Promotion Advertising 114

Search Engine Land

MARCH 9, 2023

Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live 2016: The desktop carousel test simulated mobile. Others should focus on building good products, too.”

Search Marketers 96

Search Marketers User-Generated Marketing Marketers 96

Search Engine Land

JANUARY 1, 2023

The big PPC shifts of 2019 that will shape how we market in 2020. 2020: Automation, full-funnel campaigns, shoppable ads and privacy-fueled paid search changes in 2019. What makes people click on search ads? Report: Amazon in discussions with consumer brands about ads on Alexa [company denies it]. by Brittany Page.

Search Marketers 115

Search Marketers Marketing Marketers Manufacturing 115

Search Engine Land

FEBRUARY 19, 2024

If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising guidelines, but both the influencer and the brand they’re promoting could be breaking the law. Out of the influencers surveyed, 40% promoted their own products, services, or brands. Legal requirements.

Advertising 107

Advertising Advertisers Law Branding 107

Search Engine Land

JANUARY 13, 2023

We love this product and team; on strategy and profitable.” ” Google Search Suggestions For Mobile Get Locally Relevant. 2010: As the new Senior Vice President of the Yahoo Search Products team, Seth would manage Yahoo’s Search team and all things related to Yahoo Search. 2011: “Q.

Search Marketers 120

Search Marketers Non-Profit Marketing Marketers 120

Digital Marketer

DECEMBER 21, 2023

Reddit is getting a huge visibility in Google’s organic search. Just about any brand triggers [PRODUCT/BRAND NAME REDDIT] suggestion in Google’s Autocomplete results: [Reddit] comes up in many brand-driven Google’s Autocomplete suggestions prompting consumers to search it even if they didn’t initially intend to.

Management 95

Management Branding Social Media Marketing Place 95

Search Engine Land

JANUARY 22, 2023

At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago. ” Amazon adds customer acquisition metrics for Sponsored Brands campaigns 2019: The “new-to-brand” set of metrics were also available for Amazon sellers’ display and video ad campaigns.

Search Marketers 93

Search Marketers Health Marketing Marketers 93

Search Engine Land

DECEMBER 7, 2023

It offers free analytics on product performance, pricing, demand and more. Best-sellers report Offers insights into the most popular products and brands in both paid and unpaid listings, including inventory status. Update product listings. This integration allows you to: Analyze market trends. Price updates.

Retail 96

Retail Product Non-Profit Price 96

Search Engine Land

JUNE 9, 2023

Reddit launched two new ad products today – Contextual Keyword Targeting and Product Ads. Reddit’s new ad products enable brands to better connect with consumers already in research mode with the intention of making a purchase. Product Ads. What Product Ads look like. Why we care. What’s new?

Product 90

Product Advertising Advertisers Price 90

Search Engine Land

NOVEMBER 1, 2023

This article tackles the synergies between these channels and how brands can offer a more engaging content experience to their audience with a holistic approach. ” As a strong proponent of “search everywhere,” it’s essential to recognize social search. Retail and social: Why should you care?

Retail 105

Retail Branding User-Generated SEO 105

Search Engine Land

NOVEMBER 17, 2023

Brand Explorer : This new tool allows Instacart’s retail partners to easily search and discover sell sheets, connecting with new products and up-and-coming brands directly in the Instacart Platform Portal. Get the daily newsletter search marketers rely on. Why we care. Simplified Ads Manager.

Branding 112

Branding Retail Management Advertising 112

Search Engine Land

JANUARY 6, 2023

2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. Report: Yahoo Search Share Up After Firefox Deal. 2015: Yahoo saw a nearly 2 point search market share gain in the U.S. From Search Marketing Expo ( SMX ).

Search Marketers 124

Search Marketers Manufacturing SEO Marketing 124

Search Engine Land

FEBRUARY 19, 2023

Google Shopping Tops Amazon Product Ads: 32.7% More Cost Effective 2013: In the second half of 2012, Google Shopping sent 120% more traffic to merchants than Amazon Product Ads. Yahoo Search Index Now Supported By Open-Source Hadoop Architecture 2008: The benefits, among others, were cost savings and scalability. million U.S.

Search Marketers 94

Search Marketers Marketing Marketers User-Generated 94

Search Engine Land

NOVEMBER 16, 2023

Photo search shopping. These updates offer fresh opportunities for brands to enhance product visibility and drive potential customers towards making purchases. Users can easily browse and purchase products within these categories. users will see results from various brands with a “try-on” icon.

Product 107

Product User-Generated Advertising Advertisers 107

Search Engine Land

FEBRUARY 25, 2023

Also on this day How to identify your products for Google 2021: Google published a list of best practices to help ensure that its search engine understood the products that were being referenced. 2011: The biggest “content farm” type brand that seemed to have suffered was Associated Content.

Search Marketers 116

Search Marketers Marketing Marketers Advertising 116

Search Engine Land

MARCH 6, 2023

Google’s ‘Russian invasion of Ukraine’ results includes new search features 2022: The new features included sections for background information, estimated casualties and photos of the conflict. Google To Acquire BeatThatQuote.com 2011: BeatThatQuote.com was a price comparison website for loans and financial products.

Search Marketers 89

Search Marketers Marketing Marketers SEO 89

Search Engine Land

JANUARY 27, 2023

Two Weeks In, Google Says “Search Plus Your World” Going Well, Critics Should Give It Time 2012: Amit Singhal told Search Engine Land: “… People are judging a product and an overall direction that we have in the first two weeks of a launch … We’re clearly not done. The product is not complete.

Search Marketers 120

Search Marketers Real Estate SEO Marketing 120

Search Engine Land

DECEMBER 19, 2023

Google is actively looking into improving brand safety controls for Performance Max (PMax) following a damning report by Adalytics. The research , which was published last month, accused the search engine of serving ads on inappropriate non-Google websites through the Search Partner Network (SPN). Existing brand safety controls.

Branding 109

Branding Advertising Advertisers Place 109

Search Engine Land

MARCH 10, 2023

Google to bloggers: Disclose & nofollow links when reviewing gifted products 2016: Google issued new best practices to bloggers who received free products. Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs 2015: Just over 40% of the U.S.

Search Marketers 94

Search Marketers SEO Marketing Marketers 94

Search Engine Land

FEBRUARY 9, 2023

Google Search Console adds review snippets performance, enhancement and testing reports 2020: Google added an enhancements report, a performance report and added support for review snippets on the rich result testing tool. Previously, he had been in charge of search products at Google. Ah, Google FIber! 2010: Better in general.

Search Marketers 86

Search Marketers Pharmaceutical Price Marketing 86

Search Engine Land

JANUARY 25, 2023

Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges 2022: Search marketers applauded Google’s proposed user privacy measures, but also highlighted its shortcomings – particularly the number of topics in the initial design. Twitter planned to test a self-serve ad product later that year.

Search Marketers 89

Search Marketers Real Estate Retail Marketing 89

Search Engine Land

JANUARY 7, 2023

Halting campaigns shouldn’t be your only brand safety precaution. 2020: Search engines continue to get better at understanding intent and rely less on keywords. With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. An Open Letter to Paid Search Networks.

Search Marketers 101

Search Marketers Non-Profit Marketing Marketers 101

Search Engine Land

MARCH 2, 2023

Google will not build or use alternate identifiers to track users across the web 2021: Google reiterated that its products would use Federated Learning of Cohorts to enable advertisers to target audiences. Optimization score comes to Google Ads app 2020: Also, Dark mode. million, over 50% higher than in the previous year.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90