Sprout Social

MARCH 9, 2023

In a world of information overload, corporate communications is your way to expand your reach and build your brand. We also included examples from brands to inspire your strategy. An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty.

Communications

Neil Patel

JANUARY 8, 2021

Roughly 50 percent of shoppers use online videos to decide between different products. What’s more, a whopping 90 percent of users discover new brands just by browsing their favorite YouTube channels. That means there’s a huge opportunity to find new customers and build brand trust — if you provide users with valuable content.

User-Generated

Litmus

NOVEMBER 11, 2022

Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. . In fact: 80% of customers are more likely to make a purchase from a brand that personalizes experiences. . Products viewed by similar shoppers.

CRM

Litmus

OCTOBER 17, 2024

Source: Trends in Email Engagement Holiday shoppers are busy too—and so are your competitors. Email personalization best practices for holiday email marketing campaigns 80% of customers are more likely to purchase from a brand that provides personalized experiences. This gives you a base for your experimentation.

Email Marketing

Neil Patel

OCTOBER 16, 2020

66% of shoppers prefer shopping online rather than from malls or stores. Instead, you can boost your brand awareness, get more leads, and increase sales – all at the same time! Let’s consider the following statistics: Google ads produce 3.5 billion interactions every day. Review the Campaign Strategy. Accurate Conversion Tracking.

User-Generated

illumin

AUGUST 21, 2024

Display ads are an excellent way for brands to increase the reach of their message and target new potential customers. Display ads also provide a cost-effective way to advertise with measurable performance, allowing the tracking and optimization of campaigns in real-time. What are display ads?

Advertising

Rock Content

FEBRUARY 12, 2024

In an increasingly connected digital-age world, getting a brand noticed and building a loyal customer base calls for high-quality, engaging content, and plenty of it. The right approach to content marketing can give your brand a powerful voice that makes your target audience truly sit up and take notice.

Key Performance Indicator

Customers.ai

DECEMBER 5, 2024

Targeted emails perform better but really targeted emails perform the best. Brands using advanced segmentation see a 760% increase in revenue from their email campaigns. Heres what client segmentation can do for your ecommerce brand: 1. Turn One-Time Shoppers Into Repeat Buyers That first purchase is just the start.

eCommerce

Moz

NOVEMBER 2, 2020

AmEx is also strongly encouraging shoppers to support Black-owned independent businesses this year. Small businesses not only create the local and state tax base essential to civic life, they also contribute 250% more than big brands to community causes. Use these spaces to give local shoppers extra reasons to do business with you.

Shoppers

Econsultancy

MAY 11, 2022

“Whether that’s our shopper marketing team; our sales team; our ecommerce leads – they’re the ones who should really be telling us what to do, and we can then churn out the insights or models to make that happen.

Analytics

CXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics

Use Insider

DECEMBER 21, 2023

There are five key characteristics of an omnichannel experience, these are: Consistency : Customers should experience a consistent message, branding, and level of service across all channels. It’s important to ensure your omnichannel campaigns are consistent as this helps build trust and reinforces your brand image.

Customer

Use Insider

FEBRUARY 19, 2024

These AI-based programs help brands automatically orchestrate journeys, discover segments, create content, predict customer action, recommend products, and more—without spending hours and resources. This end-to-end automation guarantees an omnichannel customer experience , strengthening brand loyalty. What is AI marketing automation?

User-Generated

Unbounce

JANUARY 3, 2025

Your landing page is often the first impression of your brand. This custom packaging company uses A/B testing to fine-tune its landing pages for various campaigns and customer segments, often creating new pages in a single day to capture shoppers when theyre most ready to buy. What sets successful brands apart?

eCommerce

Unbounce

MAY 15, 2024

More blog posts by Josh Gallant Understanding CRO metrics and KPIs In truth, CRO metrics and key performance indicators (KPIs) can be a fairly broad bucket. This metric is essential for understanding which marketing efforts successfully introduce potential customers to your brand.

Non-Profit

Use Insider

NOVEMBER 8, 2023

Personalized marketing (sometimes called one-to-one marketing or individual marketing) is a strategy designed to tailor the entire brand experience of visitors and customers to their needs, interests, and preferences. However, its benefits and the challenges brands face when implementing it have remained relatively constant.

Personalized Marketing

Hubspot Marketing

SEPTEMBER 11, 2018

But did you know that 89% of B2B buyers and 81% of online shoppers do the same? The discipline helps you position your brand throughout almost the entire buying journey. 18% more shoppers choose Google over Amazon. 18% more shoppers choose Google over Amazon. Keyword rankings (split into branded and non-branded terms).

SEO