Branding Management Millennials Pharmaceutical 
Marketing Insider Group
SEPTEMBER 29, 2020
Human Resources solutions provider ADP offers several software tools and services for HR and payroll management. But online workout library ClassPass has managed to both carve out a name for itself as a fitness content publisher and come up with some unique angles on the same old fitness topics. SPARK by ADP. Breakthroughs by Pfizer.
Martech
MARCH 1, 2024
Millennials and Gen Z are rapidly entering the B2B buying group. They have also been trained in concepts like customer management, LTV and the financial value of loyalty. Dig deeper: Where B2B brands win and lose on customer retention Let’s review the best retention marketing strategies for B2B. This last one is a biggie.
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Spiralytics
JANUARY 22, 2023
From eco-friendly packaging to corporate philanthropy, many brands are now incorporating social responsibility business plans. One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. One example of a green brand is IKEA.
Neil Patel
SEPTEMBER 8, 2021
B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. In this blog, we’ll explore some of the best niche marketplaces for B2B brands and share insights into how you can increase conversions on these platforms. E-commerce is the future, but it isn’t just for B2C.
Contently B2C
JUNE 30, 2016
” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. “Gen Z isn’t anti-corporate or anti-brand,” she said. “That’s a trap social media managers fall into.
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