Adobe Experience Cloud Blog

FEBRUARY 5, 2020

If the rise of the content marketing industry in the last decade has shown us anything, it’s that the right content, in the right consumer’s hands, can significantly impact a business’s bottom line. . So how can a brand boost its organic rankings? By giving Google what it wants. . Topical Content vs. Tangential Content.

PR 171

PR User-Generated Thought Leadership SEO 171

Sprout Social

FEBRUARY 19, 2024

AI automation has revolutionized how brands approach their business and marketing strategies. The tool enables you to analyze social listening data—up to 50,000+ messages a second and up to 600M+ messages a day— so you can automatically sift through billions of data points and get key brand insights within seconds.

Marketing Strategy 139

Marketing Strategy Manufacturing PR Marketers 139

Search Engine Land

JUNE 12, 2024

The tool only ranks in the top 3 for brand keywords like “SparkToro” or “audience research tool,” which have low interest and an average monthly search of 170. Google Trends shows a 41% decrease in brand search volume for “SparkToro” in 2024 from 2023. Can search work in new market categories?

SEO 98

SEO Marketing Strategy PR Marketers 98

Hootsuite

MAY 10, 2021

To maintain consistent brand voice and messaging across every platform, companies rely on social media style guides , social media guidelines , and social media policies. These are some of the key goals for big companies on social media: Increase brand awareness. Segmentation happens within platforms as well. Starbucks Delivers!

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Content Marketing Institute

NOVEMBER 19, 2017

John Hall’s Top of Mind brings a new level of humanity and long-range outlook to content marketing. Written by the founder of Influence and Company, Top of Mind is more than a summary of content marketing and personal branding. Each edition of The New Rules of Marketing and PR is noticeably better than its predecessor.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Sprout Social

NOVEMBER 19, 2018

billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018. From a mom and pop shop to a global brand, retailers can make the most out of increased visibility this holiday by leveling up their social strategy.

Retail 111

Retail Tentpole Shoppers PR 111

Duct Tape Marketing

MARCH 26, 2012

4) Access – Another interesting value proposition is to take a market or demand that already exists and disrupt it by creating access that isn’t generally available. PR professionals and marketers had long paid thousands of dollars a year to gain access to a pool of journalists looking for sources to specific stories.

Manufacturing 76

Manufacturing Price PR Shipping 76