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5 ways jump start AI adoption

Martech

Dig deeper: Why brands must bridge the knowledge gap in AI adoption The disconnect: A meteor on its way to earth Those closely tracking AI’s progress are like astrophysicists monitoring a meteor. At last year’s MAICON, Dan Slagen shared the story of Tomorrow.io, an $80 million company with only four marketers.

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Real-world insights from deploying custom GPTs for GTM

Martech

It requires both a strategy to revamp your new buyer journey and building real AI proficiency inside your marketing org — a skillset that’s becoming a career-defining edge in B2B marketing roles. What does AI-powered marketing actually look like in practice? What didn’t: The design layer still required my input.

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How I localized AI-generated emails for international markets without losing the human touch

Hubspot Marketing

The Hidden Complexity of "Just Localizing" What we were really doing was asking an AI model — trained predominantly in English — to speak other languages as naturally as a native marketer would. Our first attempts fell flat.

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Trustpilot vs Google Reviews: What’s Best for Your Business?

SocialPilot

Online reviews have become one of the most powerful influences on a prospective customer’s decision to trust or skip a brand. Both platforms are trusted by consumers and marketers alike, but they operate differently, serve different goals, and create very different outcomes for brands. That’s exactly why this comparison matters.

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The Website Is No Longer the Marketing Hub: How AI Is Reshaping Customer Journeys

Duct Tape Marketing

Introduction: The Shift from Web-Centric to AI-Centric Marketing 2. Building AI-Native Marketing Assets 5. Rethinking Marketing as an Ecosystem 6. Conclusion: Marketing That Moves With the Customer 1. AI-native tools are interactive and value-delivering in real time. Table of Contents 1.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. Brand Marketing. Campus Marketing. Campus marketing is hiring college students to become campus ambassadors for your brand.

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16 marketing automation platforms your organization should consider

Martech

Acquia targets mid-market and enterprise businesses, and several of its most notable marketing automation customers are Shake Shack, Lids, ParkNow and Applause. Offers a drag-and-drop interface that allows marketers to orchestrate the customer journey by defining different journeys that respond to what customers are doing in real-time.