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Build-A-Bear using data to make itself into an all-ages brand

Martech

The goal that was stated for us was to diversify our brand, evolve our retail portfolio and build stronger relationships with our consumers,” said Ed Poppe, Build-A-Bear’s vice president, loyalty and performance marketing for Build-A-Bear, in a presentation at The MarTech Conference. Connecting customer data and teams.

CRM 73
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10 SEO challenges faced by fast-growing SaaS companies

Search Engine Land

Branded terms have more visibility Many SaaS websites get considerable branded traffic but minimal visibility for non-branded search. UK, and India, struggle despite more branded traffic. is branded, and only 5.6% is non-branded. Demand Capture – Pricing Page / Demo Request 3.

SEO 117
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2022 Predictions: E-commerce everywhere

Martech

To improve accuracy in messaging, as well as ROI, brands will have to simplify data sources and their e-commerce stack, according to Tracey Ryan O’Connor, Group Vice President at personalization technology company Qubit, which was recently acquired by AI-powered experience platform Coveo.

Retail 136
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24 Best Sample Business Plans & Examples to Help You Write Your Own

Hubspot Marketing

As you explore business plan examples from real companies and brands, you’ll learn how to write one that gets your business off on the right foot, convinces investors to provide funding, and confirms your venture is sustainable for the long term. Show a clear and realistic plan for product and brand differentiation.

Price 98
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The Good and Bad of Deadstock Products for E-commerce

Neil Patel

Deadstock comes with a price. Retailers won’t be able to recoup the cost of manufacturing products if they never sell. That’s precisely why you must monitor items that will almost reach their expiration date and then offer them at discounted prices. How did you find this product? Is Deadstock Bad for Business?

Product 134
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Top 2021 B2B Sales Conferences

Pam Didner

A virtual conference featuring live appearances and workshops by some of the greatest minds in sales, marketing, customer support, and customer success. you’ll get actionable tips on how to over-deliver at every stage of the funnel, from your marketing strategies to your sales conversations, to the support you provide after the sale.

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101 Landing Page Optimization Tips

Unbounce

The simplest way to do this is in a disconnected landing page that can break code conventions, brand guidelines, and can be efficiently measured to provide instant feedback on itʼs ridiculousness. It’s better suited to someone who organically learns about your brand than someone clicking through a PPC ad promoting a specific offer.