Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Videos that tell your brand story.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Digital Marketer

OCTOBER 9, 2023

Solutions, Not Products: Crafting Compelling Messaging To excel in 2024, it’s crucial to shift your focus from merely promoting products to highlighting the solutions they offer. Here’s how to do it: Actionable Step: Go on ChatGPT and use a prompt asking it for relevant insights on your target market.

Customer Journey 99

Customer Journey CRM Marketing Marketers 99

Spiralytics

APRIL 23, 2023

AI can better identify marketing trends due to practical data analysis and its capacity for dynamic input adaptation. Additionally, AI has made it easier for brands and marketers to improve their digital marketing efforts, increase sales, acquire new clients, and drive relevant traffic to relevant content.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Neil Patel

JULY 5, 2021

That’s why we’re taking a closer look at automated video creation and some of the best tools your brand can use to expand its content strategy. What Is Automated Video Creation? Some platforms offer limited features aimed at supporting brands with little to no video marketing budget. Decide on a Platform.

Copywriting 144

Copywriting Video Marketing Price Branding 144

SMA Marketing

APRIL 28, 2022

Digital advertising uses digital channels and other platforms to communicate and promote a company's brand, products, or services. Digital ads include text, images, audio, and videos. Most Google ads and Facebook ads can scale up or down to fit your budget with targeted marketing. Video Marketing.

Advertising 52

Advertising Advertisers Digital Marketing eCommerce 52

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. Social media seemingly changes by the second.

Digital Marketing 145

Digital Marketing eCommerce Marketing Marketers 145

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. This applies to B2B and B2C brands alike. A distinct brand identity determines whether you stand out from the crowd. Consider that branding impacts just about every corner of your business. What is brand building? But hey, that’s the point!

Branding 90

Branding B2C Promotion Thought Leadership 90

Marketing Insider Group

AUGUST 1, 2013

I’ve already covered Slideshare as one of the areas where more marketers should focus. In this article, I am honored to bring you an interview with an expert on video marketing, Michael Litt is the CEO and Co-Founder of video marketing platform company Vidyard … Is video an opportunity for brands?

Marketing 84

Marketing Marketers Video Marketing CRM 84

Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Because the opportunities and marketing channels available to brands today are staggering. What advantages or strengths does your brand boast? (“We have a definitive brand voice and active community”).

Analytics 87

Analytics Social Media Marketing Energy Branding 87

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. Author of Sticky Branding Jeremy Miller says, “Only 3% of your prospects are ready to buy now.” Instead of considering them lost opportunities, a better strategy is to build brand awareness with SEO content. Build awareness with SEO content.

Marketing 100

Marketing Marketers User-Generated Promotion 100

Digital Marketer

MAY 4, 2022

People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes. Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also helps you get across your message to them in a more effective manner.

Video Marketing 104

Video Marketing User-Generated Marketing Strategy Promotion 104

Vertical Response

MARCH 22, 2024

Online businesses open doors to a global audience, streamlining operations and reducing costs, all while promoting sustainability by reducing paper waste. This is a world where your office can be anywhere with an internet connection, and your market is not restricted by geographical boundaries.

Transform 69

Transform Affiliate Marketing Shipping Education 69

Scoop.it!

APRIL 12, 2022

Fenty Beauty and Kylie Cosmetics are currently ruling the beauty space not just because they make great products but because their founders, Rihanna and Kylie Jenner, have built strong personal brands that anchor their businesses. What is a personal brand? Whether you like it or not, you have a personal brand.

Marketing Strategy 100

Marketing Strategy Content Marketing Branding eBook 100

Hubspot Marketing

JUNE 24, 2022

Here's how else nonprofit marketing can help. Nonprofit marketing raises awareness. Your nonprofit organization is a brand. Marketing raises awareness, and brand awareness spreads the word about your organization and your overall cause. Nonprofit marketing raises funds. Key messages simplify your marketing.

Non-Profit 145

Non-Profit Inbound Marketing Education Transform 145

Customers.ai

JANUARY 17, 2024

Marketing Agency Trend #4: Purpose-Driven Marketing According to a study by Deloitte , over 25% of consumers walked away from a brand that they interpreted as insensitive. Marketing Agency Trend #5: Generative AI & Content Creation Just like cookie deprecation, AI is not a thing of the future…it is here.

User-Generated 102

User-Generated Marketing Marketers Analytics 102

Sachs Marketing Group

DECEMBER 1, 2023

Leverage Social Media Marketing Social media marketing is an essential part of a small business’s strategy, and it’s projected to attract $227 billion in advertising in 2024. It offers an unparalleled platform to connect with customers, build brand awareness, and drive sales.

Key Performance Indicator 96

Key Performance Indicator Marketing Marketers User-Generated 96

SMA Marketing

APRIL 13, 2023

Internet marketing is a powerful tool for businesses looking to reach new customers and increase revenue. By utilizing digital platforms, tools, and content delivery systems, companies can better communicate with their target market to drive traffic to their websites and generate qualified leads.

Marketing 94

Marketing Marketers Affiliate Marketing Digital Marketing 94

Hubspot Marketing

MAY 9, 2019

Whether you want that job promotion or to sidestep into a new field, you'll need to commit to learning new skills. Content Marketing Certification by HubSpot Academy. Viral Marketing and How to Create Contagious Content by Coursera. Online Video Marketing Course by HubSpot Academy. Social Media Marketing Courses.

Finance 145

Finance Inbound Marketing eCommerce Non-Profit 145

Marketing Insider Group

AUGUST 21, 2019

Marketing agencies want you to trust them to enhance your brand the same way that you want customers to trust you to provide the information and products or services they need. These relationships are the lifeblood of a B2B company and they’re bolstered completely by brand trust.

Branding 40

Branding Inbound Marketing Entertainment Energy 40

Hubspot Marketing

OCTOBER 27, 2022

In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Plus, we'll explore some examples of effective content marketing strategies for inspiration. Say your business goals include increasing brand awareness.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Exposure Ninja

JULY 5, 2023

Showcasing expertise: High-quality content allows you to demonstrate your knowledge and position your brand as a thought leader in your industry. When they see that you’re invested in their success, they’ll be more likely to choose your brand over the competition. That’s instant credibility, folks!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Marketing Insider Group

MAY 27, 2020

Make sure your digital marketing goals align with your overall business goals. Every business wants to increase sales, but you should also have other goals in mind, such as increasing the lifetime value of each customer and raising brand awareness. Most businesses will already have at least some digital assets unless they’re brand new.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Marketing Insider Group

DECEMBER 8, 2020

In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. Some B2B brands are getting better at converting their prospects while others are stuck in their old ways, perhaps unsure how to spice things up. One-size-fits-all marketing is dead.

User-Generated 142

User-Generated CRM Marketing Marketers 142

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Use Semrush’s free Buyer Persona tool to create personas for your target market.

PR 70

PR Customer loyalty User-Generated Marketing 70

Moz

JANUARY 17, 2021

B2B content is brand and agency-focused, and you want to create materials that attract attention from that audience. How can you tailor your content marketing to the right B2B audience? Most businesses create audience personas to help them reach their target market. Read on to find out. Tailor content for B2B sales leads.

Whitepaper 65

Whitepaper B2C eBook Email Marketing 65