Calvyn Lee Blog

DECEMBER 4, 2023

Define Your Target Market Truly knowing your audience is essential for communicating value. Build one or more customer avatars outlining the demographics, challenges, goals, and values of each target market. For pet supplies, the right product, package design, branding, cost, ads, partnerships, delivery options, etc.

Marketing Plan 130

Marketing Plan eCommerce Price Marketing 130

OnPassive Marketing

NOVEMBER 6, 2022

Why Do Brands Need Influencers? There are many reasons why brands need influencers. This is a valuable asset for any brand looking to expand its reach and grow its customer base. This means that followers are more likely to trust the brand and make a purchase when they endorse a product or service. The third is content.

Branding 73

Branding Influencer Marketing User-Generated Advertising 73

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. This precision targeting ensures that your message resonates with the right target audience.

Advertising 113

Advertising Advertisers Retail Price 113

Jeff Bullas

MARCH 12, 2023

More and more people are using this social platform, and brands are looking to collaborate with TikTok influencers. Whilst the service provides your account with some growth, it is a limited strategy and could be more effective if it also engaged across your target market rather than just following/unfollowing accounts.

Target Market 334

Target Market Management Market Segmentation Analytics 334

Marketing Insider Group

MAY 25, 2020

You know your brand. You’re a marketer or business owner, after all. But, conveying your brand’s personality to your audience on social media isn’t always easy. Now especially, it’s crucial to adjust your messaging and the marketing tactics you use to reach customers and prospects. How do we want to be portrayed?

Branding 135

Branding Thought Leadership B2C Communications 135

Hubspot Marketing

APRIL 2, 2019

Better yet, the companies that create and market them know exactly the experience they want you to have when you make (or consider) a purchase. That’s why they create a brand. These brands are known, loved, and chosen out of a long lineup of options. What’s a brand? What is branding? The result?

Branding 145

Branding Shoppers Entertainment Advertising 145

OnPassive Marketing

APRIL 5, 2022

It can be challenging for business owners to choose between lead generation campaigns and brand awareness campaigns. When combined together they can make a cohesive marketing strategy. Brand Awareness. The goal of brand awareness campaigns is to make potential customers more familiar with your company. Lead Generation.

Branding 64

Branding Advertising Advertisers Marketing Strategy 64

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

Branding 145

Branding Fashion Shoppers Food 145

Jeff Bullas

JANUARY 30, 2023

If you are an aspiring influencer, business, or brand and aren’t on TikTok, you may need to re-think that approach! They pride themselves on having an organic growth strategy, which gives users fantastic results that reflect their target market. They only promote true organic TikTok growth with real, active users.

User-Generated 323

User-Generated Price Target Market Management 323

Sprout Social

OCTOBER 23, 2019

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing.

Branding 88

Branding Shoppers Social Media Marketing User-Generated 88

Hubspot Marketing

OCTOBER 30, 2020

Framing your marketing around the four P's will help you learn what the competition is doing and what customers want from you. You can use the four P's to answer questions about the product, price, place, and promotion of your product or service. Then, think of your brand messaging, the services you offer, and even packaging.

Marketing Mix 145

Marketing Mix Price B2C Marketing 145

Search Engine Land

SEPTEMBER 29, 2023

” “Come up with TikTok ideas for my brand named [name], promoting [topic].” ” “Write a TikTok ad script for my [industry] brand named [name], targeting [market] and [target audience]. ” “Show me top-performing ads on Creative Center in the [industry] industry.”

Advertising 121

Advertising Advertisers Target Market Promotion 121

Hubspot Marketing

AUGUST 25, 2022

As a result, influencer marketing has naturally become one of the most popular marketing methods. As target markets become younger and more digitally connected, influencers can help organizations connect with consumers where they are - online. Are you trying to increase brand awareness or drive engagement?

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

TechWyse

MAY 3, 2023

The rise of video content is one of the most significant trends in digital marketing today. We may expect that brands will invest more in video creation and distribution. Brands seeking to engage their consumers more will emphasize video marketing. Higher conversion rates and better ROI due to the targeted approach.

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

Marketing Insider Group

APRIL 13, 2023

Review the fundamentals of the 4Ps of marketing and discover which elements still work today. Key Takeaways: The 4Ps of marketing is a decades-old strategy that includes product, price, promotion, and place. The 4 Ps are only a jumping-off point for a marketing strategy.

Marketing Mix 134

Marketing Mix Price Finance Promotion 134

Marketing Insider Group

NOVEMBER 10, 2021

That’s increasingly important in a marketplace where consumers are wise to old-school marketing tricks and respond negatively to one-size-fits-all sells. It’s not just about marketing effectiveness either. Personalized messaging can keep your brand top-of-mind for consumers being pulled in a thousand different directions.

Price 138

Price Marketing Marketers Promotion 138

Neil Patel

JANUARY 4, 2021

With over a billion active users and growing, Instagram may already be one of your favorite places to promote your e-commerce store. However, lots of opportunities exist for marketing on the channel , so it can be a great place to build a follower base and get the word out about your products and brand.

Product 145

Product Promotion Target Market Shoppers 145

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed?

Gen Z 338

Gen Z Price Target Market Customer 338

Orbit Media Studios

MARCH 10, 2024

Your goal now is to maximize the impact of the press mention by amplifying the reach and building trust in your brand. Promote the piece persistently Our first job is to drive traffic to the article. Promote the piece persistently Our first job is to drive traffic to the article. The more, the better.

PR 104

PR SEO CMO Energy 104

OnPassive Marketing

MAY 27, 2022

Influencer marketing is a powerful strategy to promote software-as-a-service (SaaS) products. It involves working with influential people in the targeted industry or category to promote the product. This can be done through social media, email marketing, or even in-person meetings. Identify Your Target Market.

Influencer Marketing 77

Influencer Marketing Product Marketing Marketers 77

Lynton Web

JANUARY 9, 2024

The creation of buyer personas should not be confused with the Ideal Client Profile (ICP) or target audience as a whole. While ICP focuses on the types of companies that might buy your product or service, target audiences are broader groups who might be interested in the messages your brand promotes.

CRM 105

CRM Target Market Education Product 105

OnPassive Marketing

SEPTEMBER 10, 2022

Customer marketing is a process or set of activities undertaken by a company to identify, attract, acquire, and retain customers. The main goals of customer marketing are to increase brand awareness, generate leads, and build customer loyalty. One type of marketing is product marketing. Pull Marketing.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Sprout Social

FEBRUARY 12, 2024

Plus, the three critical components of an effective influencer marketing strategy you need to know. 3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Let’s get into more benefits of influencer marketing.

Influencer Marketing 106

Influencer Marketing Transform Marketing Marketers 106

Customers.ai

NOVEMBER 28, 2023

After all, these people are familiar with your brand, interested in your business, and interested in buying what you have to sell. Exit-intent popups are a proactive approach that not only help retain those looking to jump ship, but also open avenues for sustained engagement and targeted marketing efforts.

Shipping 113

Shipping Outbound Marketing eCommerce Promotion 113

OnPassive Marketing

OCTOBER 15, 2022

Your business is affected by the levels of product in marketing in a few ways. First, you need to make sure that your core product is something that your target market wants or needs. Second, you need to ensure that your actual product meets the needs of your target market. Price: How much will your product cost?

Product 83

Product Marketing Mix Price Marketing 83

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. Customer satisfaction data (Net Promoter Score, customer satisfaction surveys, etc.)

Customer Journey 96

Customer Journey Transform Customer Acquisition Price 96

Marketing Insider Group

APRIL 11, 2023

Here’s how digital marketing services can boost your business, and which ones you need to make the biggest impact with only a small chunk of your marketing budget. Why Spend Your Budget on Digital Marketing Services? Sharing content on relevant platforms to promote content to target your audience. Content Creation.

Digital Marketing 129

Digital Marketing Whitepaper Copywriting Real Estate 129

Hubspot Marketing

AUGUST 10, 2022

There are several key benefits to implementing a direct marketing strategy: Personalized messaging : With direct marketing, you can send highly personalized messages to your target market, increasing the likelihood that they'll take action. Define your target market. Here are the steps you need to take: 1.

Direct Marketing 120

Direct Marketing Marketing Strategy Direct Mail Target Market 120

Search Engine Land

SEPTEMBER 11, 2023

That’s when paid search or social media ads are more effective in promoting your event and getting people to buy tickets or register. Or let’s say you have a new solution, such as a CRM or a mobile app, that you want to introduce to the market. Get the daily newsletter search marketers rely on.

SEO 142

SEO User-Generated Energy Promotion 142

OnPassive Marketing

OCTOBER 4, 2022

Companies utilize the development of a corporate identity as a tactic to pinpoint and appeal to their target audiences. An organization can better promote its ideals, advertise itself to the public, and better direct its marketing operations once it has developed its identity. How to distinguish your brand?

Transform 90

Transform Customer loyalty Communications Advertising 90

Marketing Insider Group

MAY 15, 2023

Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today’s ever-evolving digital technologies and trends. But why is digital marketing so important? What Is B2B Digital Marketing? What story does your brand tell? Email Marketing.

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

Neil Patel

JULY 27, 2021

Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. In the following sections, I’ll break down actionable steps you can take to promote your business to the eSports market. Things have quickly changed. Create In-Game Ads.

B2C 144

B2C Advertising Advertisers Marketing 144

Rock Content

JANUARY 8, 2024

The first component of this foundation is an in-depth understanding of your target market. This involves choosing the marketing mix elements (product, price, place, promotion) that you’ll use to reach your target audience and achieve your marketing objectives.

Marketing Plan 77

Marketing Plan Key Performance Indicator Marketing Marketers 77

OnPassive Marketing

MAY 18, 2022

To succeed in the competitive online market, you have to know how to advertise your brand correctly. This blog post will discuss why inbound marketing is essential for business growth. What Is Inbound Marketing? Inbound marketing can be used in various ways to improve business growth. Define Your Target Market.

Inbound Marketing 65

Inbound Marketing Non-Profit Traditional Marketing Customer Acquisition 65

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. All four brands mentioned above understand the importance of customer-centricity.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Hubspot Marketing

SEPTEMBER 22, 2023

With endless stats like this in mind, businesses are presented numerous opportunities and touchpoints to engage their target market through SMS. What is SMS marketing? SMS marketing allows businesses to connect with their target audience through personalized and timely text messages. Think again.

User-Generated 103

User-Generated Key Performance Indicator Communications Marketing 103

Hubspot Marketing

OCTOBER 7, 2022

Once you’ve identified your target market, keep it in sight. While it may be tempting to shift your focus and pursue potentially easier options for one-off sales, a complete focus on your target market can help teams build a polished and purpose-driven framework for success. Keep your efforts focused. Define key metrics.

Key Performance Indicator 144

Key Performance Indicator Marketing Marketers CRM 144