Remove CMO Remove CRM Remove Shipping
article thumbnail

15 Post-Purchase Email Examples to Inspire Your Next Campaign

Hubspot Marketing

Angie Jones , fractional CMO and author of the e-commerce newsletter The Brand Love Brigade explains why post-purchase emails are a powerful tool for customer retention. Shipping Confirmation (Etsy) The following critical information you should share is a shipping confirmation when the package arrives.

Shipping 126
article thumbnail

6 tips to impress the C-suite with year-end marketing reports

Martech

For example, if your CMO focused on CRM tools, emphasize the size of your database and how much it grew or how much revenue was generated per email sent. If supply chain issues limited your ability to ship products and reduced sales, the C-suite should be reminded of that. . That’s the metric you should highlight.

Shipping 102
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The evolution of the marketing technologist: How martech roles have changed during the last 7 years

Martech

Of course, there are the leaders — the chief marketing technologists and other C-level executives driving the martech ship — but how have roles evolved since we first started separating marketing technology from the IT department? Seven years ago, Brinker came up with a list of six primary marketing technologist roles.

CMO 102
article thumbnail

Salesforce: AI is the new UI

Martech

Also pictured, Erin Pryor, First Horizon Bank CMO. “This is shipping quicker than I think most folks anticipate. Sarah Fraklin taking press questions. With zero copy you can actually train the models on Salesforce data, leaving everything where it is.” ” Get MarTech! In your inbox.

article thumbnail

Why You Need To Humanize Your Brand

Duct Tape Marketing

8:26] What’s generally going on when a business calls in an outside brand strategist, what’s your process, and then what do you do to try to turn the ship? [12:28] So, so the, the excavating part is me talking to the CEO or the CMO and finding out. 13:42] How often do you get the chance to go deeper than marketing? [14:58]

Branding 100
article thumbnail

Retailers — Use My Data to Make Me a Better Gift-Giver

Sales Force: CMO

With AI and CRM, you can use holiday shopping data to create great customer experiences and drive revenue all year long. They saw that I had it wrapped for Valentine’s Day and that I paid for express shipping. That’s the power of AI, in-store CRM, and clienteling. But Gucci saw an opportunity to build a relationship with me.

Retail 98
article thumbnail

Omnichannel Marketing: 7 Examples to Improve Customer Experience

CXL

For example, a CMO might decide they need some software but delegate the research to a marketing executive before a marketing manager narrows down options. First, with Prime, Amazon has removed a big reason for cart abandonment: shipping costs. Are your buyers individuals making their own decisions (e.g.,