CMO Customer Acquisition Transform User-Generated 
Duct Tape Marketing
AUGUST 22, 2024
Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. What are the skills required?
Sales Force: CMO
JUNE 17, 2025
Unlike traditional automation, marketers define the strategy — such as “increase loyalty among at-risk customers” — and AI agents act. These AI agents transform ‘do-not-reply’ messages into agentic engagements — where every channel becomes a two-way conversation. AI is the only thing that can do true 1-to-1 personalization at scale.
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Hubspot Marketing
APRIL 14, 2025
SurveyMonkeys latest AI survey found that, of the marketers using AI: 93% use it to generate content faster. These highly customized experiences can reduce customer acquisition costs by as much as 50% and increase marketing ROI by 10-30%. How can you possibly appeal to users that quickly?
Martech
APRIL 19, 2023
Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire. drove this home.
Marketing Insider Group
SEPTEMBER 2, 2020
With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. To overcome this hurdle, CMOs shouldn’t focus on engagement, brand awareness, or sessions, but instead, embrace financial terms and metrics like: ROI. Customer lifetime value.
Martech
NOVEMBER 6, 2023
The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers.
The CMO Survey
FEBRUARY 21, 2020
The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. Big picture, we see that the top three AI applications all involve a focus on driving customer value with more effective marketing.
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