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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

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4 digital marketing pain points SMBs face today by Microsoft Advertising

Search Engine Land

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

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2024 Predictions: Ecommerce and retail

Martech

Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers. The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores. “If

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Rise of the empowered consumer: Navigating shifting consumer behavior

Martech

As a result, ecommerce and digital storefronts have surged. There are also over 16% more online shoppers in 2023 compared to 2020. This reflects a fundamental shift in consumer engagement with businesses, driven by convenience and information access on digital platforms.

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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Digital Marketing Digital marketing refers to marketing through digital channels like search engines, websites, email, and mobile apps. In the last 30 years, the rise of the internet, smartphones, and big data has completely changed the way companies market and promote their products and services.

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Merkle raises its commerce game: Tuesday’s daily brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what’s your number one marketing metric? Marketing-sourced revenue and pipeline velocity,” said Chris Walker, CEO, Refine Labs.

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Web Design Requirements Checklist: 10 Must-Haves for Every Marketing Website

Orbit Media Studios

When an ecommerce website connects to the inventory system, shoppers can see what products are currently in stock. Every credible web design firm (and every digital marketing agency) knows this and and knows how to build pages that load fast. All digital agencies follow these trends. 9 out of 10 is a failure.