Martech

DECEMBER 26, 2024

While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye. Postie is a platform for data-driven direct mail.

Customer 122

Customer Direct Mail Transform Health 122

Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO. IT is like HR.

Transform 110

Transform CMO Global Marketing Direct Mail 110

Marketing Insider Group

NOVEMBER 11, 2019

The business leaders of today must embrace digital transformation if they’re going to stay competitive and make the most of the opportunities available to them. But what exactly is digital transformation, and who should be responsible for taking charge of it in your company? What Is Digital Transformation? Key Takeaways.

Transform 107

Transform Direct Mail Customer Journey Marketing 107

Hubspot Marketing

JANUARY 4, 2021

Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events. Melissa Sargeant , CMO of Litmus , says: "In the coming year, marketers will experience budget cuts and even smaller teams. Teams and Collaboration.

Market Trends 145

Market Trends Transform CMO Marketing 145

Adobe Experience Cloud Blog

MARCH 24, 2011

I wasn’t surprised to hear how many CMOs say that thinking and acting like a business leader is one of the characteristics most integral to their success. There’s a key philosophical difference between a CMO and a VP of Marketing : the former is a business leader, the latter runs a marketing department.

Transform 118

Transform CMO Direct Mail Thought Leadership 118

Hubspot Marketing

AUGUST 29, 2024

In the early days of the internet, outbound marketing tactics like billboards and direct mail were the go-to approach. Transform Employee Expertise into Content One of the most underutilized, strategic content assets within companies is the deep industry knowledge of their employees.

Gen Z 121

Gen Z Transform Direct Mail Outbound Marketing 121

Duct Tape Marketing

JANUARY 10, 2025

As the founder of Duct Tape Marketing, Ive spent over 30 years helping small businesses transform their marketing efforts into a growth-driving machine. Back in the day, it was all about print ads, direct mail, and word-of-mouthsimple but limited. All it takes is the right strategy. Ready to see real results? Let's connect.

CMO 43

CMO Transform Direct Mail Marketers 43