Remove CMO Remove Email Marketing Remove Marketing Plan Remove Promotion
article thumbnail

Finding the Right Recipe: The Do’s and Don’ts of Email Marketing

Rock Content

Having an Email Marketing strategy today is not a question of if but how. Can you use some tips to help you build your plan? The market was so flooded by email marketing strategies in recent years that many of us think of it as an annoyance or even spam. It is a channel used by 3.9

article thumbnail

The Top 5 Episodes of the Duct Tape Marketing Podcast in 2023

Duct Tape Marketing

Biggest Takeaway: Newsletters have made a comeback by combining email marketing with content marketing and direct response promotion. Whether you are a business owner or a consultant, who doesn’t understand why your marketing is not working the way it should, the Fractional CMO model could change your business.

CMO 76
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

article thumbnail

Litmus Live 2022: Highlights and Insights from Day 2

Litmus

We’ve officially wrapped up day two of Litmus Live, the premier email marketing event of the year. As Gordon puts it: “Data gives you a predictability that is the ultimate advantage when creating your marketing plan.”. Reminder: not everyone speaks marketing technology (or martech). Check them out here.

CRM 94
article thumbnail

What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

Adobe Experience Cloud Blog

Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed. EMAIL MARKETING. They’ll continually adapt strategies and transform their best practices as insights are gained.

article thumbnail

How to Support Sales as a Marketer in a Changing Environment

Pam Didner

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Media Planning. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Are you doing email marketing?

CRM 103
article thumbnail

How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Previously he founded and grew a marketing agency, and pivoted it into a SaaS company, growing it into one of the top three or four companies in its national market before a successful exit. They've already settled before they bought it. Now she's the ceo.