CMO Energy Performance Marketing 
Martech
APRIL 17, 2025
And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Most marketers approach branded search with a healthy dose of skepticism. Even typing the word makes me squirm.
Duct Tape Marketing
OCTOBER 16, 2023
Maximizing Success with a Fractional CMO: A Complete Guide written by John Jantsch read more at Duct Tape Marketing Have you ever felt the pressure of needing a seasoned marketing pro, but balked at the sky-high salary? That’s where the magic of a fractional CMO comes in. How much should a fractional CMO cost?
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OCTOBER 6, 2022
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ Marketing is hard and work is hard, so sometimes it’s good to just see those individual small wins you make every week that add up to something else. Subscribe for the latest CMO Spotlight posts!
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APRIL 25, 2024
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. So listening to people is very important, and making sure that they share the energy, they share that pleasure, that fun of being part of a company.” “ Just take a risk. Let's talk about it.
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MAY 16, 2024
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. We spend so much time investing in our teams, when that same energy could be poured into our teams to understand what makes them most effective. Q2 | What is your superpower?
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NOVEMBER 16, 2023
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. She shared that people often “don't know where she finds her energy," but it makes her magnetic to positive experiences and opportunities. “I They are the very attributes that draw people to her.
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NOVEMBER 16, 2023
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. She shared that people often “don't know where she finds her energy," but it makes her magnetic to positive experiences and opportunities. “I They are the very attributes that draw people to her.
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