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Author: Michael Gerard Earlier this year I attended Content Marketing World in Cleveland, Ohio representing Curata as its CMO and hoping to learn best practices in content marketing from other marketers. I needed to bring back the best tchotchkes that the event had to offer. EventMarketing b2b Consumer'
We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. Welcome to another installment of CMO Confessions! The Career Path to CMO. Marketing to Marketers.
Content marketing is important , not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. What travel, food, or fashion brand can exist today without a vibrant Instagram page, videos, and a few influencer campaigns? image source.
Alternatively, head over to our Covid-19 ecommerce stats roundup and our roundups focusing on fashion and grocery. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. ” Marketing budgets now equate to just 6.4% Advertising. Customer experience. Workplace impact.
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