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11 marketing leaders who put social media first

Sprout Social

Leslie Berland, CMO, Verizon Leslie Berland is the CMO of Verizon, an iconic telecommunications company earning a reputation for best-in-class organic engagement on social. Stay connected with Berland by following her on the platform and reading her thought leadership features.

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CMO Spotlight | Kevin Thompson - Grace De Monaco

Set Up

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. The campaign, rooted in fashion, highlighted the luxurious Sotheby’s lifestyle during a large global networking event in Vancouver. Never miss a CMO Spotlight! Watch the full interview to the right.

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Everyone Loves A Present: 3 Ways to Integrate Gifting into Your Marketing Strategy

Adobe Experience Cloud Blog

As former CMO of a software company, I discovered it was customer engagement. Even in today’s noisy, digital landscape, one old-fashioned concept persists: goodwill. Funny thing is, we can do this by bringing it back to old fashioned appreciation, gratitude, and goodwill. Empathy Builds Goodwill.

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Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads

Adobe Experience Cloud Blog

  His success with Green Leads and previously as CMO of two software companies combine with his thought leadership in social media lends to some great insight in this B2B Marketing thought leader interview.   The glory of it all is how it can be done in such a grass roots fashion

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Swag, Tchotchke, Bauble: 7 Things To Consider For Event Giveaways

Adobe Experience Cloud Blog

Author: Michael Gerard Earlier this year I attended Content Marketing World in Cleveland, Ohio representing Curata as its CMO and hoping to learn best practices in content marketing from other marketers. That said, I also had a special mission assigned to me by three very important people–my children. Event Marketing b2b Consumer'

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Why Marketing ROI Is So Important, and How You Can Measure It

Adobe Experience Cloud Blog

Marketing ROI now needs to be thought of right from the outset, and in a closed-loop fashion. As businesses continue to search for new ways to drive revenue—and tighten their margins—the pressure on the CMO builds. Revenue teams increasingly look to the CMO to prove marketing’s revenue contribution and justify their investments.

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What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

Adobe Experience Cloud Blog

However, Adobe’s CMO article, “ 5 Adtech Predictions For 2020 ” points out that in our excitement about this new agility, we may have inadvertently pushed creativity out of the room. All fashion experiences look the same.”. Most experiences look, feel, and behave alike. All airline apps allow travelers to check in and manage flights.