CMO Finance Product Marketing 
Martech
DECEMBER 5, 2023
Creating the annual marketing budget is notoriously challenging. Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. I’ve personally experienced this utopia, but most marketers have not. In a lot of companies, budgeting is a hot mess.
Martech
SEPTEMBER 27, 2021
“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said Penn, citing numbers from Duke University’s most recent CMO survey.
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Martech
FEBRUARY 9, 2024
Denver, Colorado native Megan Michuda has been wrangling martech in the finance space for almost 14 years. They put me in the marketing department and pretty quickly I realized that, although I didn’t have a technical background, I had an aptitude for understanding the technology side of things. Kind of a happy accident.
Animalz blog
JULY 8, 2025
Zapier’s CMO said that when Lane Scott Jones showed her four-person blog was driving 454% ROI. In this episode, she reveals the “return on content spend” approach that converts performance-marketing skeptics into believers. Lane Scott Jones turned Zapier’s four-person blog into a 30-person content and corporate marketing team.
Adobe Experience Cloud Blog
AUGUST 18, 2016
So how can marketers seize this opportunity? The evolution of consumer devices and marketing automation platforms has implications on roles across the organization, from marketing to finance to strategy to engineering. This implicates that the CMO’s definition of success is being redefined.
Adobe Experience Cloud Blog
JANUARY 12, 2010
Her thoughts on organization and how marketing can earn credibility and "go toe-to-toe" with sales leadership are definitely worth reading. How did you get into B2B marketing? I got into marketing quite by accident. After I graduated with my Masters in Finance I joined PriceWaterhouse’s consulting group. Field marketing.
Litmus
OCTOBER 26, 2022
Email makes all of your marketing better. Blake Miller (Senior Director, Product Marketing, Salesforce Marketing Cloud ) teaches us how to use email to create personlized moments across the entire customer journey. Lauren Meyer (CMO, SocketLabs ) has over 16 years of experience in email marketing.
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