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The CMO Spotlight offers an inside look into the minds and journeys of high-performing marketing leaders. the Chief Marketing Officer at Noble Food and Pursuits about how he prioritizes relationships and embodies the humanization of marketing. and keep an eye out for more thoughtleadership from our CMO Spotlights.
Today is a big day for Marketo—we are launching the CMO Nation , a new site that offers an executive perspective on the ever-changing role of the marketer. CMO Nation, on the other hand, will be a new hub for learning more about the state of the industry, the marketer of the future, and what is top of mind for today’s executives.
Author: Marissa Lyman The moment November 1st rolled around, I immediately began thinking of turkey, cranberry relish, and food comas. However, beyond food and American football, Thanksgiving is actually about giving thanks. Touché, my international marketers, touché. This time of year is rough for marketers.
Other visionaries and innovators speaking at the Marketing Nation Summit include Oscar and Grammy winner, John Legend, founder of the Huffington Post, Arianna Huffington, founder of Khan Academy, Salman Khan, and CMO at Marketo, Sanjay Dholakia. There’s still time to register for a free expo and keynote pass. Event Marketing b2b Consumer'
It’s been nearly two years since then and we’ve enjoyed a diverse range of speakers–from Clara Shih, CEO of Hearsay Social, to Jamie Gutfreund, Global CMO of Wunderman. Our incredible taskforce helps with all the critical details of our events: promotion, setup, takedown, and ordering/serving food and beverage.
Tracy Eiler, CMO of InsideView, will be moderating this panel of successful women leaders from Zoura, Infer, InsideView, Salesforce, Everstring, Gainsight, and Terminus who are kicking @$$ and taking names. Hang around Open Lounge after the session for more thoughtleadership sessions and discussion panels.
The most forward-thinking companies combine social, PR, and content into one team that works hand-in-hand with demand generation, all reporting to the CMO. Julie Fleischer led content marketing strategy at Kraft Foods Group as Senior Director of Data, Content, and Media. Anna Hill is the CMO at the Walt Disney Company UK.
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Smith worked as SVP of Marketing and Creative with the Food Network during an era when Reality TV was booming. They came up with a campaign, "Food Network is way more than cooking.” Never miss a CMO Spotlight!
Author: Michael Gerard Earlier this year I attended Content Marketing World in Cleveland, Ohio representing Curata as its CMO and hoping to learn best practices in content marketing from other marketers. I’d put regular food and drink into this category, (e.g., I needed to bring back the best tchotchkes that the event had to offer.
And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thoughtleadership. The initial idea and business direction for an editorial-driven news site came from Nutanix CMO Ben Gibson, VP of Corporate Comms Tonya Chin and Massaro.
These organizations focus on a number of causes including eradicating food insecurities, youth homelessness, mentorship, and education. Never miss a CMO Spotlight! He shared, “Annually we give 5% of our profits to about 15 organizations that are scattered across America that focus on different aspects of the human endeavor for kids.”
In the interview, Bethea shares about her incredible career path in the Food and Beverage industry, how her action-driven approach helps her accomplish goals, and the New England Patriots influence on her career. “ Bethea always knew she wanted to go into food marketing. Never miss a CMO Spotlight! First Name.
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. When she worked in the food industry, her team did “dine-arounds” where they tasted new things from other venues. Subscribe for the latest CMO Spotlight posts! Q2 | What’s your superpower? First Name. Sign Up.
We hosted for the first time at the Moscone Center, with keynotes from former Secretary of State, Hillary Clinton, CMO of GE, Beth Comstock, and our own fearless leader Phil Fernandez. After a fun filled evening at the Exploratorium, everyone rallies to see final keynote featuring Marketo’s CEO Phil Fernandez, and GE’s CMO, Beth Comstock.
Key highlights from our brilliant CMO panel include: “Now it’s time to empower your whole organization. Our final guest was the CMO of Box, Carrie Palin. How To Think Like A CMO. Drew Neisser , CEO of Renegade, delivered an authentic and humorous presentation on how to think like a CMO. Penny Wilson. “
You can your order food from your seat with the stadium app, hashtag your picture all the way to the big screen, replay the most recent fumble, and after the game send prompt feedback. Author: Renata Bell The sports industry is no stranger to technology. Not too shabby.
Kyle Coleman, CMO at copy.ai, brings clarity and wisdom that will energize you. ” He demonstrates how AI tools can create more thoughtful content workflows and improve work-life balance (a rare combination!). . He’s the CMO at Copy AI. Rule number one of Tim Metz: thoughtleadership. This one does.
Janet is all about promoting thoughtleadership and will encourage you to take rewarding actions. Heidi blogs on Talk to Heidi and writes on business, motivation, life, and food. She occasionally posts about work culture and thoughtleadership. Why should you follow her? Why should you follow her?
One in particular is the late Karen Eisenbach, former CMO at Voya and former executive at Great West and Nationwide. Karen gave me a chance early in my career, helped me learn both marketing and leadership, and stayed involved with me as a mentor for nearly two decades. Grinstead: I was lucky enough to have many, many strong mentors.
You know Robert talks about BabyCenter.com from Johnson and Johnson all the time and how they created this standalone media property that enables them to not only sell more of their stuff but to create more products and services that they never thought was possible. Kraft has done the same thing with Kraft Food and Family.
SEOs and digital marketers still need access to cutting-edge thoughtleadership, techniques, and strategies, and MozCon can deliver — even if it means we only get to daydream about all the high fives, fist bumps, and Roger hugs. So what is thoughtleadership? Not your typical marketing couchference. What isn’t it?
It also provides your company with a platform to activate employees , to publish thoughtleadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thoughtleadership. Then look to brand awareness and thoughtleadership. More leads. image source.
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