CMO Gen Z Non-Profit 
Hubspot Marketing
FEBRUARY 25, 2025
Right behind them is Gen Z. social responsibility) User-generated content. Providing tailored, insightful content and maintaining consistent, non-intrusive communication are essential to moving prospects toward a confident purchasing decision. Their boss, like a VP of Marketing or a CMO. How do you align?
Hubspot Marketing
DECEMBER 19, 2023
Badminton, where players use racquets to hit a shuttlecock across a net, might be the next big hit among Gen Z and Millennials, per Pinterest. In 2024, the size of tech startups will continue to shrink, and we’ll see even leaner operations make bigger profits. They’ll hit “book” on affordable, shared experiences.
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Marketing Insider Group
FEBRUARY 5, 2024
Zippia) 60% of TikTok’s audience comprises Gen Z users. DemandMetric) Companies that blog attract 55% more website visitors than non-blogging companies. HubSpot) B2B blog posts are generally 12% longer than non-B2B posts. (Engati) 76% of social media users have bought items they saw on social platforms.
Duct Tape Marketing
NOVEMBER 10, 2022
In this episode, I talk with the CMO of Constant Contact, Laura Goldberg, about the state of email marketing, what effect channels like SMS are having, and how to utilize email effectively today to build trust across the generations who use it. Questions I ask Laura Goldberg: [1:36] How has the role of the CMO evolved? [3:41]
Econsultancy
DECEMBER 13, 2021
Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% Q2 2021: Three-quarters of Gen Z shoppers believe it is still important for brands to have physical stores. by September when non-essential brick-and-mortar shops had mostly resumed trading.
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