Here’s how this CMO is trying to revive the Topshop brand
The Drum
JUNE 5, 2025
Today, Moses Rashid has the job every millennial will envy. Rashid is Topshop and Topman’s new global marketing director. He joined four months ago with a remit that most marketers would envy and fear in equal measure: get the brand back there. Topshop was an icon of the British high street. It created it.
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