The CMO Survey

APRIL 19, 2019

The February 2019 CMO Survey finds CMOs preoccupied with the same imperative: growth. of marketing leaders ranked growth as their #1 challenge and another 28.9% of marketers ranked it as either #2 or #3. Marketers reported that their #1 source of growth spending is to build existing markets and offerings.

CMO 100

CMO Transform Analytics Marketers 100

Hubspot Marketing

JANUARY 7, 2024

Product Marketing Product marketing is all about setting the tone for how, where, when, and why a company promotes its products and services. Product marketers are typically assigned to one product or product line. They act as chief advocate and strategist for that product.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Animalz blog

MARCH 6, 2025

Not all conversations on AI and content marketing feel inspiring. Kyle Coleman, CMO at copy.ai, brings clarity and wisdom that will energize you. ” This approach resolves the tension many content teams face between maintaining quality and scaling production. He’s the CMO at Copy AI. This one does.

CMO 70

CMO Energy User-Generated Thought Leadership 70

Marketing Insider Group

AUGUST 27, 2015

NOTE: While this article is geared toward entrepreneurs and small business owners, many of these signs are applicable to marketers of all sizes and shapes, including those with CMO in their title. Your Services/Products Have Changed. Product Market Has Changed. Are you still marketing to the right audience?

Manufacturing 107

Manufacturing Shipping CMO Management 107

Power Digital Marketing

JANUARY 19, 2023

“Marketing data” refers to any bit of information that brands can use to make marketing decisions. With concrete data, there’s no need to have a lengthy discussion about reallocating funds from one marketing platform to another—the answer is already self-evident. #2 The CMO Survey: Marketing in a Post-Covid Era.

Analytics 52

Analytics Non-Profit CMO Transform 52

Welcome Software

MARCH 15, 2022

The findings not only confirm the looks of the evolving marketing landscape that we have witnessed with hundreds of our customers but also throw some fresh and rather keen insights into the mix. Who was targeted? Titles: Director & above? Industries: Tech, BFSI, Healthcare, Pharma, Media, Entertainment, Education, eCommerce?

Transform 52

Transform Marketers CMO Marketing 52