Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO.

CMO 85

CMO Customer Journey Transform User-Generated 85

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. In turn, each marketing tactic is driven by profit accountability and key performance indicators (KPIs) that matter to business growth and provide real value. Net present value.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire. drove this home.

CMO 128

CMO Customer Acquisition Transform User-Generated 128

Martech

AUGUST 10, 2021

Marketers know that in many cases digital transformation has shortened the buy cycle. A critical component of GTM is identifying the needs of industries, markets, segments and/or accounts and then building solutions around it. Scott Vaughan , CMO and growth accelerator. Read more here. Quote of the day.

Whitepaper 117

Whitepaper Transform CMO Market Segmentation 117

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO.

CMO 66

CMO Customer Journey Transform User-Generated 66

Martech

APRIL 12, 2024

BlueConic’s pure-play CDP is designed to give transformation-minded organizations and their growth-focused teams, such as marketing, ecommerce, digital product and experience, and analytics, access to unified, actionable, and privacy-compliant firstparty customer data.

Customer 122

Customer B2C Transform Retail 122

Duct Tape Marketing

JUNE 13, 2024

The Power of Verified Reviews: Why Agencies Thrive with Clutch written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Katie Hollar, the marketing lead at Clutch , a leading global marketplace for business service providers.

CMO 86

CMO Transform Price Digital Marketing 86