CMO Marketing Automation Platform Personalized Marketing 
Martech
AUGUST 26, 2024
Answer: The platforms you mentioned are indeed important components of a comprehensive marketing technology stack. ABM ( account-based marketing ) tool: An ABM tool enables you to identify and target high-value accounts, personalize marketing efforts, and align sales and marketing activities.
Martech
FEBRUARY 13, 2024
You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.
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Martech
MARCH 10, 2023
For most marketing operations teams, that results in five essential roles: Marketing Operations Manager. Oversees the entire marketing operations team and ensures that the team is working towards the overall goals of the company. Marketing Automation Specialist.
Martech
MAY 16, 2022
She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities. We can scale a lot more with email marketing and with online sales, she said.
Litmus
JUNE 1, 2021
.” When it comes to leveling up marketing efforts with new martech, PFL ’s President Nick Runyon explains: “Don’t go from zero to multichannel campaign orchestration overnight—start with basic marketing, then layer in additional channels and more personalization.
Use Insider
MAY 18, 2020
With the insights you get from this data, you can set highly personalized and contextualized campaigns, trigger specific actions in your customer’s journey, and stitch the customer experience across channels and devices in a seamless way. PE (Personalization Engine). PEs specialize in deploying personalization campaigns.
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