Adobe Experience Cloud Blog

JUNE 7, 2019

But when it comes to marketing automation there is a whole lot more to it than just setting up emails and social media posts to be sent out on a scheduled time. Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Marketing automation is creating new roles.

Transform 134

Transform CMO Retail Thought Leadership 134

OnPassive Marketing

APRIL 9, 2022

The B2B marketing funnel has evolved into more of a looping roller coaster ride than a funnel. According to Adobe’s CMO, 9 out of 10 B2B buyers redo at least one task during the buying process. Thought Leadership Content. Segmented Email Marketing.

Marketing Strategy 59

Marketing Strategy Promotion B2C Thought Leadership 59

Adobe Experience Cloud Blog

AUGUST 6, 2009

.  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.  And why is it important to marketers?   Once we put a concerted effort into blogging and social media marketing though, the stats took off. 

Thought Leadership 71

Thought Leadership Whitepaper Social Media Marketing Outbound Marketing 71

Buffer Marketing

SEPTEMBER 11, 2023

For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These engagements can be a rich source of keywords and demonstrate your thought leadership. Here's how to showcase your thought leadership on LinkedIn: Write blog posts and articles.

Thought Leadership 133

Thought Leadership Transform Communications Branding 133

Adobe Experience Cloud Blog

APRIL 8, 2015

Other visionaries and innovators speaking at the Marketing Nation Summit include Oscar and Grammy winner, John Legend, founder of the Huffington Post, Arianna Huffington, founder of Khan Academy, Salman Khan, and CMO at Marketo, Sanjay Dholakia. Event Marketing b2b Consumer'

Thought Leadership 129

Thought Leadership Food Marketing Marketers 129

Adobe Experience Cloud Blog

JUNE 7, 2019

But when it comes to marketing automation there is a whole lot more to it than just setting up emails and social media posts to be sent out on a scheduled time. Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Marketing automation is creating new roles.

Transform 51

Transform CMO Retail Thought Leadership 51

Buffer Marketing

SEPTEMBER 11, 2023

For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These engagements can be a rich source of keywords and demonstrate your thought leadership. Here's how to showcase your thought leadership on LinkedIn: Write blog posts and articles.

Thought Leadership 52

Thought Leadership Transform Communications Branding 52

Marketing Insider Group

OCTOBER 13, 2011

But IBM named the report “From Stretched To Strengthened” based on the practical approaches that were identified to help guide marketing executives through the tough road ahead. The biggest takeaway from the report is that marketing executives feel unprepared as represented by the 31% “credibility gap” pictured below.

Transform 79

Transform Thought Leadership CMO Marketing 79

CXL

JUNE 2, 2022

Inbound marketing for lead generation maps to the buyer journey and focuses on awareness-building marketing campaigns across multiple touchpoints, such as: Blogging ; Email marketing ; Social media marketing ; Referral marketing ; SEO optimized website landing pages ; Audio and video content.

Inbound Marketing 78

Inbound Marketing Thought Leadership Marketing Marketers 78

Exposure Ninja

JULY 5, 2023

A well-crafted content marketing strategy is the cornerstone of an effective B2B marketing campaign. Social media is where connections and conversations happen, so jump in and make a splash. B2B marketers looking to maximise their digital presence should consider a social media marketing strategy.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Duct Tape Marketing

NOVEMBER 1, 2017

It’s not that content marketing itself is a bad term. It’s just that if we look at that as a form of marketing, like social media marketing or mobile marketing, that it really is just marketing that happens to use content. John Jantsch: Because social media marketing requires content.

Transform 36

Transform Marketing Marketers Thought Leadership 36

Adobe Experience Cloud Blog

FEBRUARY 29, 2016

Speaking of mobile, it can’t be an afterthought in your social strategy; it needs to be at the forefront. originates from mobile devices and about half of all internet traffic now flows through mobile apps, according to CMO Council. In fact, 60% of all internet activity in the U.S. So how can you optimize for mobile ?

Thought Leadership 94

Thought Leadership CMO B2C Communications 94

Sprout Social

AUGUST 1, 2019

While your social media team might lead the charge for your company’s social media marketing efforts, you can also work to train people from departments like customer support, sales and creative to support—and use—social in their own roles. More Resources to Advance Your Social Media Career.

Management 111

Management Copywriting Communications Social Media Marketing 111

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

How To Use Thought Leadership To Build Brands and Nurture Leads (blog post). Download these tools and resources to learn how to increase marketing accountability, justify your marketing budget, and demonstrate marketing's impact on revenue. Are You a CMO or a VP of Marketing? blog post).

Whitepaper 53

Whitepaper Buzz Marketing eBook CMO 53

Adobe Experience Cloud Blog

MARCH 30, 2016

Unfortunately, a lot of traditional organizations are stuck in hub-and-spoke mode, with email marketing, social media marketing and mobile marketing arms simply tacked onto their traditional core marketing department—which is often most adept at legacy mass marketing that’s becoming ever less relevant.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Content Marketing Institute

AUGUST 24, 2018

Using a progressive content strategy built from a single type to a symphony of multimedia jams, the LinkedIn’s Sales and Marketing Solutions group claimed its search spot and developed a healthy following along the way. Other downloads followed the same formula: The Sophisticated Marketer’s Guide to Thought Leadership.

Entertainment 67

Entertainment Thought Leadership Marketing Marketers 67