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How to learn social media marketing: 33 resources for beginners

Hubspot Marketing

Table of Contents How to Learn Social Media Marketing: 33 Free Resources How to Start Social Media Marketing How to Learn Social Media Marketing: 33 Free Resources Social Media Marketing Blogs Social media marketing is a science involving special communication skills. And the landscape changes constantly.

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21 Creative Lead Generation Ideas to Try (& Why Marketers Recommend Them)

Hubspot Marketing

Video Marketing Lead Generation 12. Personalize video content. 91% of businesses use video as a marketing tool. Whether you use short- or long-form video, the key to video marketing lead generation is to personalize your content.

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How to Market an Ebook: 21 Ways to Promote Your Content Offers

Hubspot Marketing

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.

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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Equip Your Sales and Marketing Teams. Consider creating PDFs of your case studies for your marketing and sales teams to use when communicating with prospective customers or clients. Repurpose for Video Marketing. Did you know that 79% of people have watched video testimonials to learn more about a business?

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Four Ways to Maximize Your Marketing Budget

Trade Press Services Newsletter

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Every organic post should have a purpose and communicate with distinct messaging appropriate for each channel.

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How to Create a Content Marketing Strategy for Your Personal Brand

Scoop.it!

This is where your brand content marketing goals enter the mix. Behavioral data — needs, aspirations, fears, pain points, platforms they enjoy spending time on, channels they use to communicate, how they shop or use services, factors that motivate them to purchase or convert, etc. Video marketing.

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Staying Ahead of the Game: The Importance of Content in Your 2023 Consumer Marketing Strategy

Girl Power Marketing

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. The information was one-way, with customer service departments handling any communication with the buyer. YouTube has the power of Google behind it.