Exposure Ninja

OCTOBER 2, 2023

To promote their new movie, Mr. Harrigan’s Phone, Netflix put up cryptic-looking billboards in the style of text messages. Nextflix could have created a standard horror movie billboard to promote the film, but it would have struggled to stand out amidst other Halloween and horror-themed billboards appearing around autumn.

PR 52

PR Marketing Marketers Promotion 52

Hubspot Marketing

FEBRUARY 15, 2024

At The Gathering event in 2019, Scott Baker , Porsche’s Marketing Communications Director, explained this point perfectly. He explains, "The brand has consistently sold to an upper-class target market that consists of mainly men over the age of 35.” No velvet ropes — just a shared passion for the brand.

Branding 129

Branding Fashion Gen Z B2C 129

Hubspot Marketing

MAY 13, 2022

Earned media refers to the exposure you earn through word-of-mouth marketing. guest posts), PR work you've been doing, or the customer experience you've delivered. Promotional channels. Webinar Promotion Tips to Guarantee Nobody Misses Your Next Webinar. With our free digital marketing plan template. Earned Media.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Hubspot Marketing

JUNE 24, 2022

Regardless of industry or size, all nonprofits benefit from volunteers, and marketing your organization can help bring in new hands. Nonprofit marketing promotes your services. Our nonprofit marketing plan template can help you: Complete a SWOT analysis for your organization. Key messages simplify your marketing.

Non-Profit 145

Non-Profit Inbound Marketing Education Transform 145

Marketing Insider Group

AUGUST 18, 2020

Shared goals aren’t just for sales and marketing. And that is why it is so important to have a culture that clearly communicates your vision, and then hire cultural best-fits in marketing and sales teams. This is when your sales and marketing goals are truly shared. Reduce customer churn. Increase CLTV.

CRM 110

CRM Inbound Marketing Customer Journey Marketing 110

Orbit Media Studios

MAY 24, 2023

It’s ideal to do detailed interviews with actual humans in your target market. You can create one simply by asking Chat GPT to create a first draft.  For our examples here, we’ll pretend we’re a social media marketing agency focused on helping nonprofits with fundraising. What do they need to know and when?

Non-Profit 121

Non-Profit Health Finance Social Media Marketing 121

Hubspot Marketing

SEPTEMBER 18, 2018

You might’ve heard of these folks — we typically refer to them as marketers , content writers , or PR professionals. Before you put a pen to paper (or cursor to word processor), do some research on your target market and define your buyer persona(s). Don’t forget to share and promote your story! Share your story.

Entertainment 145

Entertainment Education Inbound Marketing PR 145

Adobe Experience Cloud Blog

SEPTEMBER 19, 2013

But Phillip Lim wasn’t the first Target designer collaboration by far. Target has embarked on many of these capsule collections over the years, and has certainly had some bombs amidst the massive successes. Target used ads in Vogue, television spots, and social media to promote the collection.

Fashion 134

Fashion Shoppers Retail Thought Leadership 134

CXL

FEBRUARY 3, 2022

It can also be helpful for startups looking to expand without the resources to branch out beyond their existing target markets. For example, in 2021 accounting software platform Bill.com acquired spend management tool Divvy in order to increase its market share. Expanding into foreign markets or untapped domestic markets.

Customer Journey 96

Customer Journey User-Generated Marketing Marketers 96

Content Marketing Institute

APRIL 10, 2018

Acknowledge outliers and still tell a relevant story : A former client sold services to B2B companies, primarily targeting marketing directors. Research and anecdotal experience showed the target buyer was a woman, ages 35-45, with the ability to sign off on purchases up to $25,000. The client vociferously rejected that persona.

Millennials 107

Millennials Inbound Marketing PR Health 107

Adobe Experience Cloud Blog

MARCH 31, 2011

It’s one thing to get thousands of hits on a video, for example, but if the viewers don’t fit your target market, you are likely wasting resources. Update your email marketing strategies – Targeted email marketing is still a B2B favorite. To see Marketo’s own press releases, visit our News Center.

PR 109

PR Marketing Marketers Email Marketing 109

Contently B2C

AUGUST 22, 2016

As part of its ethos, Coca-Cola is committed to promoting a “one-brand” strategy that speaks to people around the globe. In the UK, Hepburn works with the PR team to find local bloggers, as well as British content agency, Sticky Content, part of the Press Association, that provides editorial and video content on a weekly basis.

PR 52

PR Health Communications Branding 52

Welcome Software

MAY 3, 2022

In this blog, we'll delve into the essentials of crafting an effective marketing campaign plan template and how best to utilize it for maximum impact. First things first: What’s a marketing campaign? While building your marketing strategy, remember that strategic marketing goes beyond merely advertising a product or service.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketing Marketers 40

Sprout Social

JANUARY 2, 2019

Think of ways you can retarget or update your content to ensure that what you share on social is reaching your target market through the right channels — and don’t be afraid to invest (or reinvest) in your top-performing posts. Coming up with a detailed social media marketing plan. Social storytelling.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Plan Transform 111

Duct Tape Marketing

MARCH 1, 2016

Promoting your referral program that supports local non-profits is a great way to use PR to enhance your referral program. Landing page pioneer Lead Pages has long been a promoter of the simple content upgrade for conversion. Here’s a great post with 21 examples of content upgrades to get your mind humming.

Non-Profit 51

Non-Profit eBook Education User-Generated 51