Inside the B2B Marketing Funnel — Everything I Know as a Marketer
Hubspot Marketing
FEBRUARY 25, 2025
If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. Table of Contents What is the B2B marketing funnel?
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