Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Through blog posts, ebooks, and several other formats, you can deliver the right message to educate the public about your brand and solutions.

Marketing Strategy 128

Marketing Strategy Content Marketing Marketing Marketers 128

Rock Content

APRIL 25, 2024

A successful content marketing strategy demands a well-developed content marketing funnel. However, putting together marketing funnels that suitably align with your business goals and the needs of your target audience can be tough. What Is a Content Marketing Funnel? “Do

Content Marketing 67

Content Marketing Customer eBook Education 67

Rock Content

AUGUST 25, 2023

If so, you need a great B2B content marketing strategy. You must speak business to business (B2B) while placing your content where key stakeholders will see it early and often. Fortunately, creating a B2B content marketing plan is not rocket science. Ready to get started?

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. You can incorporate case studies in content marketing in a myriad of ways.

Marketing Strategy 113

Marketing Strategy Content Marketing eBook Marketing 113

SMA Marketing

MARCH 16, 2023

Digital marketing is a necessity for companies. A well-rounded content marketing strategy will help you connect with your ideal buyer, move potential customers through a buyer's journey, and delight your clients to improve retention. It's important for both to understand the context of your content.

Marketing Strategy 52

Marketing Strategy Content Marketing User-Generated Marketing 52

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Content Marketing 130

Content Marketing Thought Leadership Energy eBook 130

Rock Content

JULY 28, 2023

In fact, 79% of marketers surveyed by the Content Marketing Institute (CMI), stated that interactive content improves messaging retention. And here’s a heads up: if you want to build interactive experiences in a breeze, I strongly recommend you learn more about Ion as an interactive content tool.

Marketing Strategy 90

Marketing Strategy Transform eBook User-Generated 90

Marketing Insider Group

DECEMBER 9, 2019

How do you feel about your content marketing strategy? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity. Even if your content is performing well, your content marketing strategy may still need adjustments. The thing is, now you have data.

Marketing Strategy 119

Marketing Strategy Content Marketing Marketing Marketers 119

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here’s how: Align Your Social and Content Strategies with Your Brand.

Marketing Strategy 131

Marketing Strategy Content Marketing Gen Z Whitepaper 131

Search Engine Land

APRIL 3, 2023

As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. And if your appetizer (your ebook) impresses, your audience is likelier to partake in your main course (your products/services). What is an ebook?

eBook 91

eBook Promotion Shipping Entertainment 91

OnPassive Marketing

MAY 12, 2022

Content marketing is a newer way to generate leads. One of the best ways to get started with content marketing is to create the right content on the right topic. With that in mind, read on to find out how you can create content that will generate leads for your business. It Attracts The Right Leads.

Content Marketing 126

Content Marketing Whitepaper eBook B2C 126

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. You may have noticed that we’re talking about more than a marketing tactic.

Content Marketing 89

Content Marketing Marketing Marketers Transform 89

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? Now, let's look at digital marketing strategy.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Below is a list of each type of content marketing template represented.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Rock Content

SEPTEMBER 4, 2023

It’s a fact, you need to know your audience for your content marketing strategy to be effective. Unlike traditional forms of advertising, such as newspaper or billboard ads, which target a wide audience, content marketing takes a different approach. Friendly audience. These are your loyal followers.

Marketing Strategy 52

Marketing Strategy Content Marketing Whitepaper Law 52

OnDemand CMO

MARCH 3, 2023

I’ve written many times about how you need to have ‘’a plan’’ when it comes to your content marketing strategy. So I’m going to break down and itemize each step to help you turn your content marketing strategy into a real strategy, and hopefully save you time and money in the process.

Marketing Strategy 86

Marketing Strategy Whitepaper Marketing Marketers 86

Rock Content

JANUARY 8, 2024

Selling products and services to other businesses requires a special brand of marketing finesse. Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Here’s what you need to know about successfully marketing your B2B brand, products, and services in 2024 and beyond.

Content Marketing 79

Content Marketing B2C Whitepaper eBook 79

Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. Increased revenue. YouTube has the power of Google behind it.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. The benefits of a GTM strategy are numerous. Entering a new market with an existing product.

Marketing Strategy 74

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 74

Digital Marketer

AUGUST 9, 2023

Organic marketing is the answer. Today, I run marketing for my portfolio of 4 businesses. The majority of my success in business has been through organic marketing. In this article, I’ll share my top 7 organic marketing strategies. In this article, I’ll share my top 7 organic marketing strategies.

Marketing Strategy 74

Marketing Strategy Whitepaper Fashion Email Marketing 74

SMA Marketing

DECEMBER 18, 2023

The role of a content marketer is to plan, create, and share helpful and educational content to reach ideal buyers at every stage of the buyer’s journey and beyond. This broad job description acknowledges no one-size-fits-all strategy for content marketing in today’s competitive online world.

Content Marketing 52

Content Marketing Analytics Marketing Marketers 52

Girl Power Marketing

AUGUST 25, 2022

There is one undeniable truth about content marketing: It’s crucial to capturing new customers while retaining loyal buyers. What Is Content Marketing? Whether you encountered content marketing as a strategy back in the early aughts or as recently as the COVID crisis, content marketing is much older than you think.

Whitepaper 92

Whitepaper Content Marketing Customer eBook 92

SMA Marketing

DECEMBER 18, 2023

The role of a content marketer is to plan, create, and share helpful and educational content to reach ideal buyers at every stage of the buyer’s journey and beyond. This broad job description acknowledges no one-size-fits-all strategy for content marketing in today’s competitive online world.

Content Marketing 52

Content Marketing Marketing Marketers Analytics 52

Digital Marketer

NOVEMBER 17, 2022

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies.

Digital Marketing 85

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 85

Exposure Ninja

NOVEMBER 27, 2023

It’s a myth that content marketing is only good for building awareness. An effective content marketing strategy, done in the right way, can help you attract quality potential clients. Earn 10x More Legal Clients Get your free 77-page eBook, including templates and checklists.

Content Marketing 52

Content Marketing Law eBook Marketing 52

Rock Content

JULY 28, 2020

That’s why this kind of content is gaining more space in marketing strategies. Interactive content is the new strength of Content Marketing. Until recently, this strategy included mostly static materials, such as ebooks and blog posts. What are the benefits of interactive content?

Marketing Strategy 72

Marketing Strategy Content Marketing eBook Whitepaper 72

Search Engine Land

DECEMBER 12, 2022

The platform is a great destination for both of those things, no question, but it’s also a smart place to focus at least some of your content marketing efforts. That means there’s a good chance your audience is using LinkedIn, and you could reach them and nurture them with solid content marketing. Think again.

Content Marketing 100

Content Marketing Marketing Marketers Real Estate 100

Sachs Marketing Group

AUGUST 12, 2023

Digital marketing strategies for small businesses encompass a range of online marketing techniques and tools to reach and engage a targeted audience. These strategies are vital for small businesses aiming to increase their online visibility, attract new customers, and compete with larger companies.

Digital Marketing 52

Digital Marketing Marketing Strategy Transform Social Media Marketing 52

Rock Content

APRIL 26, 2023

Does artificial intelligence create content? Generative AI solutions are already part of the tools available to professionals and brands that want to produce content, be it a blog post, a video or an ebook. If the same content were created by a marketer, we would likely be disappointed with the lack of depth and originality.

Content Marketing 76

Content Marketing Transform eBook Marketing 76

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch! Here’s why.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Rock Content

JULY 23, 2020

If you follow the trends tied to the most efficient digital strategies, you’ve heard about Content Marketing. The idea is to produce content in several formats, such as blog posts and ebooks, to raise your company’s authority. Today, the trend is towards growth in the production of in-depth content.

Marketing Strategy 75

Marketing Strategy Whitepaper Content Marketing eBook 75

Search Engine Land

MARCH 10, 2023

Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? If you’re building a content strategy , you probably have done audience research to figure those things out. That means, yes – personas really do matter in content marketing.

Content Marketing 95

Content Marketing B2C Marketing Marketers 95

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. The Importance of Having a Go-to-Market (GTM) Strategy Why is a GTM strategy important?

Marketing Strategy 52

Marketing Strategy Key Performance Indicator Customer loyalty Marketing 52

Marketing Insider Group

APRIL 6, 2021

With content marketing. The Power of Customer Retention Marketing. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. 9 Customer Retention Strategies That Use Content Marketing.

Content Marketing 135

Content Marketing Customer Marketing Marketers 135

Girl Power Marketing

AUGUST 25, 2022

There is one undeniable truth about content marketing: It’s crucial to capturing new customers while retaining loyal buyers. What Is Content Marketing? Today’s Content Marketing There are several different types of content , from written word and infographics to audio and video that can support your marketing strategy.

Whitepaper 52

Whitepaper Content Marketing Customer eBook 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? Updated on October 24, 2023. 46 min read Gmail. You know them. billion by 2024.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Search Engine Land

NOVEMBER 1, 2022

Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think of it as the polar opposite of traditional marketing methods, such as advertising. What is content marketing?

Content Marketing 88

Content Marketing Traditional Marketing Whitepaper Real Estate 88