Marketing Insider Group

DECEMBER 9, 2019

How do you feel about your content marketing strategy? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity. Even if your content is performing well, your content marketing strategy may still need adjustments. The thing is, now you have data.

Marketing Strategy 118

Marketing Strategy Content Marketing Marketing Marketers 118

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Content Marketing 130

Content Marketing Thought Leadership Energy eBook 130

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here’s how: Align Your Social and Content Strategies with Your Brand.

Marketing Strategy 130

Marketing Strategy Content Marketing Gen Z Whitepaper 130

Rock Content

SEPTEMBER 4, 2023

It’s a fact, you need to know your audience for your content marketing strategy to be effective. Unlike traditional forms of advertising, such as newspaper or billboard ads, which target a wide audience, content marketing takes a different approach. SEMrush also offers a useful research tool as does Audiense.

Marketing Strategy 52

Marketing Strategy Content Marketing Whitepaper Law 52

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. You may have noticed that we’re talking about more than a marketing tactic.

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Examples of when you need a GTM strategy include: Launching a completely new product or service.

Marketing Strategy 80

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 80

Digital Marketer

NOVEMBER 17, 2022

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies.

Digital Marketing 87

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 87

Rock Content

APRIL 26, 2023

Does artificial intelligence create content? Generative AI solutions are already part of the tools available to professionals and brands that want to produce content, be it a blog post, a video or an ebook. Access now the interactive ebook “ The Impact of Artificial Intelligence on Content Marketing ”!

Content Marketing 81

Content Marketing Transform eBook Marketing 81

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Review your established business goals to ensure your launch strategy aligns with and even exceeds them.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator Customer loyalty Marketing 52

Marketing Insider Group

AUGUST 22, 2016

With all the blogs, social media posts, eBooks, whitepapers, and videos you create, how do you make sure you are achieving the right results with your content marketing? You probably have a few metrics you’re tracking to measure how well your content is performing.

Marketing Strategy 61

Marketing Strategy Content Marketing Whitepaper eBook 61

Marketing Insider Group

APRIL 6, 2021

With content marketing. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. The Power of Customer Retention Marketing. 9 Customer Retention Strategies That Use Content Marketing. Quick Takeaways.

Content Marketing 134

Content Marketing Customer Marketing Marketers 134

Adobe Experience Cloud Blog

FEBRUARY 11, 2015

To do this, many are turning to engagement marketing, specifically deployed through content , to help them accelerate the buyer lifecycle and build trust. An engagement marketing strategy focuses on reaching out and communicating with people as individuals, based on who they are, and wherever they are in their journey to purchase.

eBook 129

eBook Thought Leadership Finance Marketing 129

Rock Content

MAY 29, 2020

Having an efficient and compelling Content Marketing strategy is a must-have for companies searching for competitiveness in the future. To reach the success you want for your actual and next campaigns, you need to collect and analyze data from Content Marketing KPIs. In this post, we will talk about: What are KPIs?

Content Marketing 90

Content Marketing Key Performance Indicator eBook User-Generated 90

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Market Trends 115

Market Trends Content Marketing Customer Journey Transform 115

Marketing Insider Group

NOVEMBER 15, 2021

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Why You Need to Understand Marketing Influencers. Image Source.

Content Marketing 91

Content Marketing Marketing Marketers Thought Leadership 91

Rock Content

MARCH 21, 2023

We’ve been studying Google in many different ways, and today in this post we can share with you three tips about how to perform well on Google in different countries while speaking the market’s language. These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise.

Global Marketing 87

Global Marketing Marketing Strategy SEO User-Generated 87

Duct Tape Marketing

NOVEMBER 4, 2022

5 AI tools every content marketing pro should use today written by Editor read more at Duct Tape Marketing. The global market value of artificial intelligence (AI) in the marketing world is projected to reach over half a trillion dollars by 2024. Essential Workbooks for Small Business Marketing Strategy.

Content Marketing 82

Content Marketing Copywriting Marketing Marketers 82

Hubspot Marketing

MAY 29, 2023

These insights allow marketers to optimize the landing pages and improve the customer experience for better website engagement. Ebooks (17%) According to our survey, the second to last helpful type of content to make with AI are ebooks. AI is missing the critical thinking and research that offer authentic perspectives.

Whitepaper 122

Whitepaper eBook User-Generated Marketing 122

Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. How Content Marketing is Changing. There’s been a growing concern among many businesses, brands, and marketing professionals lately that content no longer provides the value that it once did. “Why should I add to the noise?

eCommerce 98

eCommerce Content Marketing Branding Marketing 98

Adobe Experience Cloud Blog

JANUARY 17, 2017

Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Rock Content

MAY 21, 2020

No other area in the market is as prepared as tech businesses to embrace and own their online presence. It is an advantage, yes, but it also means you have to compete for space against a lot of players with consistent and consolidated Digital Marketing strategies. Our first tip is more like a concept than a strategy.

Content Marketing 72

Content Marketing Transform eBook Marketing 72

Rock Content

JULY 9, 2020

By qualified, we refer to the authenticity, relevance, and customization of the content your brand publishes in different digital c hannels. To attract and nourish leads, enabling financial return , a marketing strategy must be able to engage them. All of this involves an understanding of the user’s preferences.

Marketing Strategy 75

Marketing Strategy Thought Leadership User-Generated Marketing 75

Lynton Web

MARCH 9, 2023

Where to Use Buyer Personas in Your Marketing Strategy As a quick refresher, a buyer persona is a fictional representation of your ideal customer. The TL;DR of this blog is that you should use your buyer personas throughout your entire marketing strategy.

Inbound Marketing 119

Inbound Marketing eBook Entertainment Marketing 119

Adobe Experience Cloud Blog

SEPTEMBER 11, 2014

Author: Maggie Jones Content Marketing World 2014 – the biggest, baddest content marketing conference in the world – has come to a highly climactic end. brought the house down with one of the funniest, most profanity-laced speeches ever heard at a marketing conference. Get case studies. Present data.

Content Marketing 134

Content Marketing Thought Leadership Marketing Marketers 134

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing?

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

Marketing Insider Group

JULY 11, 2023

Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? But, it comes at a cost.

Whitepaper 95

Whitepaper Customer eBook Energy 95

Hubspot Marketing

SEPTEMBER 27, 2023

These insights allow marketers to optimize the landing pages and improve the customer experience for better website engagement. Ebooks (17%) According to our survey, the second to last helpful type of content to make with AI are ebooks. AI is missing the critical thinking and research that offer authentic perspectives.

Whitepaper 75

Whitepaper eBook User-Generated Marketing 75

Marketing Insider Group

AUGUST 24, 2015

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? Where do you start?

Marketing Plan 89

Marketing Plan Content Marketing eBook Whitepaper 89

Marketing Insider Group

JUNE 1, 2015

One of my favorite aspects of being in content marketing is seeing the next generation of leaders emerge. This post comes from Liz Bedor, a Content Strategist we hired just under a year ago. Very few content marketers hit a home run each time they step up to bat. Not Documenting Your Content Marketing Strategy .

Content Marketing 95

Content Marketing Transform eBook Fashion 95

Marketing Insider Group

JULY 13, 2015

Very few content marketers hit a home run each time they step up to bat. As the content marketing space grows overtime, so have the number of trials and errors we’ve found many marketers make. As the content marketing space grows overtime, so have the number of trials and errors we’ve found many marketers make.

Content Marketing 91

Content Marketing Transform eBook Fashion 91

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Content Marketing 66

Content Marketing Thought Leadership eCommerce Marketing 66

Adobe Experience Cloud Blog

OCTOBER 25, 2012

by Dayna Rothman We had a great webinar last week on content marketing with Toby Murdock, CEO and Co-Founder of Kapost , and Jason Miller, Social Media Strategist at Marketo. Unfortunately we didn’t have enough time to answer all of the questions about content marketing that our audience asked during the webinar.

Whitepaper 129

Whitepaper Content Marketing Thought Leadership eBook 129

Hubspot Marketing

MAY 11, 2023

Search engine optimization (SEO) is an important marketing strategy because it helps you rank higher on search engines. These tactics include keyword targeting, keyword research, content marketing, link building (both internal and external), and more. Let’s go into more detail. link building, and monthly reports.

Price 119

Price SEO eBook Succession Management 119

Rock Content

DECEMBER 14, 2023

Why SEO Matters for B2B Businesses: Unpacking the Benefits Effective SEO helps B2B businesses optimize their websites and content marketing to rank higher in search engine results. This will help you stay ahead of the trends and fix non-performing marketing assets.

SEO 76

SEO Whitepaper B2C eBook 76

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content.

Whitepaper 144

Whitepaper eBook Transform Inbound Marketing 144

AWeber

NOVEMBER 22, 2023

How to create a simple marketing framework How to write a simple marketing strategy How to write a simple marketing plan How to build a simple marketing funnel Using automation and AI in marketing 10 ways to find new clients for your coaching business How do coaches find clients?

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Marketing Insider Group

APRIL 11, 2023

Perfecting your website should always be your first step towards improving your digital marketing strategy. The best way to ensure smooth sailing is to work with digital marketing experts. Content Marketing Today’s consumers are eating up content. Content Creation. Distribution. Optimization.

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128