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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

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9 Incredibly Easy Ways To Convert Customers With Paid Content

Marketing Insider Group

Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? But, it comes at a cost.

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Content Marketing and Sales Alignment: Bridging the Gap [New Research]

Content Marketing Institute

B2B marketers understand this, and B2B sales professionals realize that prospects are usually highly educated by the time they connect with sales. Shouldn’t sales trust the content that marketing produces to do more of the initial relationship building? Robert_Rose Click To Tweet. Read more>> Click To Tweet.

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B2B Digital Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. In fact, 70% of marketing technology buyers look for content on vendor websites.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

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3 Incredibly Easy Ideas To Get Customers To Pay For Content

Marketing Insider Group

Do your customers value your content marketing enough to provide their contact information, email address or social sign-in credentials? What The Content Marketing and Relationship Currency Facts Tell Us. Help Self-Educating Customers. Gartner Research). Maybe too much content, actually. GerryMoran1.png">

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The complete guide to B2B SEO

Sprout Social

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. You go through the steps of research, ideation, content creation and promotion. Conduct keyword research. Create buyer personas.

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