Adobe Experience Cloud Blog

MAY 8, 2019

Once you cement your goals and audience, it’s time to plan and produce content for each stage of the marketing funnel. The pre-purchase, top-of-funnel stage should include “light” thought-leadership content that builds brand awareness, highlights a need, and drives desire. Well, that’s only half the equation.

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

Sprout Social

APRIL 6, 2023

Let’s dig into the purpose of a content calendar, the role it plays in content marketing and how to create an effective content calendar. What is a content calendar? A content calendar is a framework used to effectively manage your content marketing program.

Key Performance Indicator 80

Key Performance Indicator Thought Leadership Management Branding 80

Marketing Insider Group

JANUARY 2, 2020

It must encompass your company culture, a complete reinvention of your operating model, a restructuring of your marketing processes, marketing capabilities that can shift with every change in your market, an omnichannel approach, and to support it all – software as agile as your new organization.

Transform 78

Transform Whitepaper Thought Leadership Key Performance Indicator 78

Adobe Experience Cloud Blog

APRIL 21, 2014

Before Moneyball, baseball scouts relied on popular but flawed Key Performance Indicators (KPIs) like RBIs (Runs Batted In) and a player’s appearance (aka “the gut”). Content Marketing as a Media Product. Content Marketing is not new, but people are still innovating with content.

Key Performance Indicator 134

Key Performance Indicator Marketing Marketers CRM 134

Sachs Marketing Group

JULY 21, 2023

A B2B marketing plan should include a clear definition of your target audience, insights from competitive research, an outline of team responsibilities, and a selection of analytics tools for tracking and measuring your efforts. According to HubSpot, 81% of B2B marketers say email is one of their top content marketing distribution channels.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Adobe Experience Cloud Blog

NOVEMBER 15, 2013

Author: Frank Passantino Imagine this scenario: First thing tomorrow morning, your executive team calls you into an impromptu meeting, and asks for a report on your marketing efforts. What key performance indicators (KPIs) would you use? Here are 10 KPIs that every marketer should be measuring: 1. Sales Revenue.

Key Performance Indicator 134

Key Performance Indicator Content Placement Thought Leadership Marketing 134

Rock Content

APRIL 15, 2024

Although content marketing is a key part of any successful ongoing marketing strategy, making sure your content really hits the mark is especially important when it comes to SaaS marketing. Content plays a huge role in this process. Here’s what you need to know.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

SMA Marketing

APRIL 18, 2024

This not only makes your website more user-friendly for visitors with visual impairments but also helps search engines understand the content of your images and improve your visibility in image search results. Content Distribution: Promote your content across various online channels to reach your target audience effectively.

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Search Engine Land

MAY 13, 2024

Top B2B content distribution strategies that work Content marketing is crucial for B2B. But it’s not enough to just create great content. So, how do you reach your target audience and achieve content marketing success? On Facebook, video content and live streaming can effectively drive engagement.

Whitepaper 120

Whitepaper Thought Leadership User-Generated Key Performance Indicator 120

Rock Content

MAY 25, 2024

Successful content marketing is about more than simply putting together incredible, engaging content in the first place. If connecting with other professionals, brands, and businesses is your ultimate goal, then you don’t want to sleep on LinkedIn as a potential content marketing platform.

Key Performance Indicator 69

Key Performance Indicator Thought Leadership SEO Place 69

Marketing Insider Group

SEPTEMBER 21, 2020

Because it’s so universal, everyone in website maintenance and content marketing knows how to use it. Most blog posts focus on awareness stage content. Example: 10 Reasons Why Great Content Matters. This is where you can engage with thought leadership posts and in-depth guides.

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Whitepaper eBook Key Performance Indicator User-Generated 118

Adobe Experience Cloud Blog

APRIL 19, 2012

by Jason Miller Rebecca Lieb is an analyst at the Altimeter Group where she covers digital advertising and marketing. She is the author of Content Marketing – How to Use Content to Market Online and in Social Media and consults on content strategy for a variety of brands and professional trade organizations.

Content Marketing 117

Content Marketing Key Performance Indicator Energy Marketing 117

Rock Content

APRIL 8, 2024

Know who you’re marketing to You don’t necessarily need to target the same audience when repurposing a specific piece of content for a new platform or format option. It’s OK (and even advisable) to shift things a bit to better fit your current content marketing goals.

Transform 76

Transform eBook Key Performance Indicator User-Generated 76

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144

Buffer Marketing

JUNE 13, 2024

  Since 2016, I’ve been the strategy director and principal at Optimist , a growth-focused content marketing agency. In my time helping everyone from startups to corporate clients achieve growth through strategic content marketing and SEO, I’ve seen a lot of content. How do I know? 

User-Generated 98

User-Generated PR Promotion Key Performance Indicator 98

Content Marketing Institute

DECEMBER 25, 2018

Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with content marketing first requires a mastery of the fundamentals. Content marketing strategy tips and tools. Choose a content business model.

Content Marketing 110

Content Marketing Marketing Marketers Energy 110

Hubspot Marketing

SEPTEMBER 17, 2018

Continue reading learn everything you need to know about video marketing, or use the links below to jump to a specific section. Why You Need to Focus on Video Marketing in 2018. 2016 saw a surge in the popularity of video as a content marketing format. 2017 saw video rise to the top of your marketing tactic list.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Marketing Insider Group

MARCH 8, 2021

Think you’re safe because you have a dedicated content marketing strategy? Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. Content should provide a foundation for your overall growth strategy.

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

Marketing Insider Group

SEPTEMBER 14, 2023

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Think you’re safe because you have a dedicated content marketing strategy? Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively.

Content Marketing 104

Content Marketing Thought Leadership Gen Z Marketing 104

Content Marketing Institute

OCTOBER 24, 2017

We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. HANDPICKED RELATED CONTENT: 12 Types of Awesome Visual Content You Can Use in Your Blog Posts. As is the case with any tactic, the decision to create content as a video should trace to your marketing goals.

Key Performance Indicator 105

Key Performance Indicator Entertainment Content Marketing Education 105