Remove Conversational Marketing Remove Customer Acquisition Remove Finance Remove Product
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Communicating martech’s value in a slowing economy

Martech

While it may not be possible to stop marketing from being impacted in a downturn, there is an opportunity to try and mitigate how much marketing is impacted by drawing a straight line from marketing performance to business performance. Marketing excels at storytelling. Control customer acquisition costs.

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The ROI of personalization: How investing in the right software today delivers big returns tomorrow

Use Insider

For most brands in the market, personalization means the ability to recommend the right product to the right user. Brands typically rely on using historical and behavioral data to personalize the customer experience on-site with data-driven recommendations. But this doesn’t always make sense. Read the full review on G2.

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Why marketers need CDPs in 2022: Everything you need to know in a customer-centric, cookie-free digital world

Use Insider

Let’s take a look at brands that do multichannel and cross channel marketing well and the long term effects of these strategies. Case Study 1: Apple (Long Term Cross-Channel Marketing). Apple sells the majority of its products online but also invests heavily in its physical store. When are customers leaving?

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Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. But I want to flip for a moment to the other side of our house at Unbounce, which is our product, uh, and technology team. So we have one on the acquisition path.

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Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. But I want to flip for a moment to the other side of our house at Unbounce, which is our product, uh, and technology team. So we have one on the acquisition path.