illumin

MAY 15, 2025

To boost engagement and conversions, marketers should plan targeted seasonal campaigns throughout the year. While brands are investing across multiple channels, many could see stronger results by focusing on the most effective onesnamely search and email. To boost acquisition, prioritize high-intent keywords in paid search.

Advertisers 97

Advertisers Advertising Customer Acquisition Transform 97

Marketing Insider Group

SEPTEMBER 14, 2020

According to the State of Inbound report, marketers are focusing more on videos. Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.”

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Neil Patel

JANUARY 28, 2021

In a Tenor survey , two-thirds of millennials said gifs did a better job conveying emotions than text. How ow does this relate to marketing? Gifs are now used in place of emojis and text in everyday online conversations. Marketers can harness their popularity to promote their brands in new ways.

Promotion 133

Promotion Branding Entertainment Millennials 133

Marketing Insider Group

FEBRUARY 5, 2024

(Conversion Rate Experts) The average median conversion rate for click-based campaigns is 11.3%. Unbounce) Email Marketing Stats In 2020, there were four billion global email users, expected to grow to 4.6 Campaign Monitor) 47% of marketers consider email their most effective marketing channel.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

CXL

MAY 27, 2022

Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. It dives into highly relevant topics, like reducing cart abandonment rates through automated email sequences. Organic search is a highly competitive domain for many SaaS verticals (email marketing, for example).

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Marketing Insider Group

MARCH 28, 2024

Your email can include a link to the product they bought last time or links to related products. Image Source: Amazon To send convincing buy again emails that encourage returning customers to shop, follow these simple tips: Manage and design your message with an email marketing software.

eCommerce 120

eCommerce Shoppers User-Generated Promotion 120