Hubspot Marketing
SEPTEMBER 25, 2023
But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you. Rainbird also enables integrations with platforms like Microsoft Power Automate.
Adobe Experience Cloud Blog
APRIL 6, 2020
They extend the core capabilities of our software with key functionality and extensions spanning customer support, payments & security, marketing automation, accounting & finance, shipping & fulfillment and beyond. Drift : Americas (Innovation). Akeneo : EMEA.
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Search Engine Land
OCTOBER 13, 2023
To find out why this happens, and whether that gut feeling is actually true, I spoke to fellow marketing practitioners as well as people who have crossed over to the other side – marketers who turned into CROs and CEOs themselves. Executives do indeed doubt whether marketing departments are actually doing useful work.
Animalz blog
MARCH 21, 2024
Their content is a must-read for anyone in the conversational marketing space, regardless of whether they use Drift’s product. A fast-moving industry like crypto or marketing may demand a higher share of topical content. A more stable space like engineering or finance may skew more toward evergreen resources.
Martech
NOVEMBER 15, 2023
While it may not be possible to stop marketing from being impacted in a downturn, there is an opportunity to try and mitigate how much marketing is impacted by drawing a straight line from marketing performance to business performance. Communicate the value of the technology in place both quantitatively and qualitatively.
Orbit Media Studios
MAY 24, 2023
Using the language (as in jargon) of the target audience creates alignment both for SEO and conversion. Marketers must always seek to use the words their audiences use. I’ll show the prompt and response for that insight here: Andy’s prompt: What words does Taylor use to describe his marketing challenges and solutions?
Use Insider
APRIL 17, 2023
And we get it; marketers are consistently tasked with spending less and delivering more. Investing in a new tool comes with hoops to jump through and, typically, a finance team and various stakeholders to get on board. The cost of doing nothing A common objection we hear is budget—specifically: not having enough of it.
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