Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In Listen to the fans and expand the conversation Marketers should also consider how sports activations invite fans to share more about themselves. A recent example is Bose’s new campaign starring American tennis star Coco Gauff.

Gen Z 117

Gen Z Fashion Entertainment Marketers 117

Sprout Social

MAY 7, 2025

The app is used by people of all ages, but Gen Z have notable expectations from WhatsApp and businesses. WhatsApp is a uniquely powerful tool because it allows brands to tap into conversational marketing. DHL offers multiple ways for customers to track deliveries, including through their WhatsApp digital assistant.

Gen Z 71

Gen Z Marketers Marketing Logistics 71

Martech

DECEMBER 29, 2023

Tone is critical when it comes to communicating with consumers and it can truly make or break a brand,” said Joscha Koepke, head of product at conversational marketing company Connectly. A main target is Gen Z. “A But brands can go a long way with AI-powered chat and content creation if the models are trained right.

Retail 122

Retail eCommerce Gen Z Shoppers 122

Martech

MARCH 30, 2023

The key to any conversation is at least two people engaging in a substantive back and forth. Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people. That’s not a conversation. Marketing is not advertising.

Gen Z 132

Gen Z Marketers Marketing User-Generated 132

Hubspot Marketing

MARCH 8, 2021

Takeaways for Marketers. Instagram's shopping features might be useful to your brand if you already have a presence on Instagram, target the Gen Z or millennial audiences, and have engaging or intriguing photo or video assets to market your product, brand, or service.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Digital Marketer

JUNE 7, 2023

Build Your Social Media Strategy for Ecommerce After you’ve set your goals, build a comprehensive ecommerce social media marketing strategy that helps you achieve them. Are they millennials or Gen Z? Your strategy should include the following: Define Your Target Audiences Who are your potential customers?

eCommerce 85

eCommerce Gen Z Millennials Social Media Marketing 85

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122